Marriott Bonvoy And Lufthansa’s Miles & More Launch Loyalty Partnership

Marriott International has announced a new preferred partnership between its Marriott Bonvoy loyalty program and Miles & More, the frequent flyer program of the Lufthansa Group. The collaboration links hotel and airline loyalty benefits, offering members more ways to earn and enjoy rewards across both platforms.

Effective immediately, Marriott Bonvoy members can link their accounts with Miles & More to earn points toward frequent flyer status when staying at more than 30 Marriott brands across 10,000 destinations worldwide. Each qualified stay will earn 40 Miles & More Points, up to a maximum of 120 Points per year, in addition to the Marriott Bonvoy points or Miles & More Miles already accrued.

Miles & More members holding Senator or HON Circle status will also receive complimentary Marriott Bonvoy Gold Elite status. This upgrade grants access to hotel benefits such as late checkout, enhanced room upgrades when available, and bonus points on stays, without additional qualification requirements.

According to Marriott, the partnership is designed to accelerate member progression toward higher Miles & More status levels while enhancing recognition and reward across both hotel and airline experiences.

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“Marriott Bonvoy and Miles & More each represent excellence in their respective spheres – hospitality and aviation. This partnership is a fantastic alignment of two trusted names, united by a shared commitment to enriching the travel experience. Together, we are unlocking distinctive benefits for our members, offering them greater flexibility, recognition, and reward,” said Satya Anand, President, Europe, Middle East & Africa, Marriott International.

“Our groundbreaking partnership with Marriott Bonvoy opens up an entirely new world of experiences for our customers,” said Dieter Vranckx, Chief Commercial Officer, Lufthansa Group. “This milestone marks an important step in our comprehensive loyalty strategy, which focuses on exclusive travel and lifestyle benefits. By offering our members privileged access to one of the world’s leading hotel loyalty programs, we are creating a truly unique value proposition – strengthening customer loyalty for both partners.”

For travel and hospitality professionals, the agreement reflects a growing trend of cross-industry loyalty partnerships aimed at enhancing customer engagement. By offering joint incentives, hotel and airline groups are creating stronger retention channels and greater value for frequent travelers.

The Marriott Bonvoy–Miles & More partnership is now live, with account linking available online for members of both programs.

The article Marriott Bonvoy and Lufthansa’s Miles & More launch loyalty partnership first appeared in TravelDailyNews International.