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Apple Tv+ Raises Monthly Subscription Price: See How Much It Costs

AppleTV+ is losing over $1 billion a year, the Information reports

Apple TV+, home to award-winning shows "Ted Lasso" and "Severance," is losing more than $1 billion a year. That's according to news site The Information, which said Apple has spent more than $5 billion a year on content since launching its streaming service in 2019.

Apple TV+, known for psychological thriller "Severance" and other popular original shows like "Ted Lasso" and "The Morning Show," will raise its monthly subscription price by $3 starting Aug. 21.

New subscribers in the United States will have to pay $12.99 per month, up from $9.99, for the streaming service, Reuters reported, citing a statement from Apple. The annual subscription price will stay the same, costing $99 per year.

In March, The Information reported that Apple, whose stock ticker is AAPL.O, is losing more than $1 billion a year on its streaming service. Apple has spent more than $5 billion a year on content since launching Apple TV+ in 2019, but decreased spending by around $500 million in 2024, according to thetechnology industry-focused outlet.

Apple does not publicly share its total number of subscribers. According to five analysts polled by Visible Alpha, Apple reached 40.4 million at the end of 2024.

Netflix had more than 300 million paid memberships at the end of 2024, Business Insider reported. About 228 million people subscribed to Disney streaming platforms in March 2024.

Apple has increased the subscription price of Apple TV+ three times since launching the streaming service in November 2019. The original price was $4.99 per month, increasing to $6.99 per month in October 2022 and then to $9.99 per month in October 2023.

Contributing: Reuters

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Apple Tv+ Raises Monthly Subscription Price: See How Much It Costs

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