Inside Tonal’s At-home Pilates Push Led By Kristin Mcgee

Powered by adaptive resistance and led by popular instructor Kristin McGee, Tonal is aiming to bring the reformer Pilates experience into people’s homes without the need for the machine itself

Smart home strength training brand Tonal is expanding into new territory with the launch of a reformer-inspired Pilates experience guided by celebrity instructor Kristin McGee. The launch marks the brand’s first integration of personalized, reformer-like resistance into its connected fitness system.

The new offering combines Tonal’s patented digital weight technology with classes, bringing the feel of reformer Pilates to those who may find traditional studios intimidating or inaccessible. Using the brand’s adaptive resistance and new Pilates Loops, an accessory available for $100, members can unlock a range of full-body workouts that automatically adjust to their strength levels in real time.

“This is the next chapter in rethinking what’s possible with smart strength training,” explained Darren MacDonald, CEO of Tonal. “By combining Pilates with adaptive resistance, we’re giving members a completely new way to train; one that’s deeply effective, highly personalized, and only possible with Tonal’s technology and seamless experience.”

McGee, one of the most recognized names in Pilates and yoga instruction, leads a curated selection of Tonal workouts designed to build stability, improve mobility and deepen mind-body connection.

“Pilates has always been a tool to help ground me and build core stability, but reformer Pilates can be intimidating and it can be difficult to find a class, with availability, that works with your schedule,” McGee said. “With Tonal’s versatile offerings and personalized workout options, it’s the natural evolution for my journey and for others looking to start or deepen their Pilates practice.”

A Reformer Pilates Feel Without the Machine

Tonal’s Pilates experience includes 10 levels of digital resistance that emulate the feel of traditional reformer springs, automatically micro-adjusting to match each user’s strength. Tonal’s new Pilates Loops, made in partnership with Reformer Loops, feature a double-loop design and eco-conscious materials like water-resistant neoprene and recycled fibers for comfort and grip.

The result is a workout that feels like a high-tech reformer, with McGee’s guidance elevating the experience.

To coincide with the launch, Tonal is debuting a new campaign titled “Progress Over Perfection,” created by Flower Shop and directed by Leigh Powis. Shot in an infrared, documentary-style format, the campaign stars McGee in candid moments that highlight the real work behind personal growth.

The Pilates push also comes as Tonal celebrates its ten-year anniversary. Following the launch of Tonal 2, the brand has introduced features such as Daily Lift, which delivers an adaptive daily workout powered by AI, and audio coaching cues that provide real-time guidance for better form.

The launch also follows a major distribution deal with Johnson Fitness & Wellness, expanding Tonal’s retail footprint to more than 100 U.S. locations.

Pre-orders for the Tonal Pilates Loops began on October 14, with the full Pilates experience rolling out to all Tonal devices on November 17.

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