Join our FREE personalized newsletter for news, trends, and insights that matter to everyone in America

Newsletter
New

Bluestone Lane Adds Ag1 Supplement Drinks To Coffee Shops Nationwide

Card image cap

Through the collaboration, AG1 is now available in smoothies and drinks across 65 Bluestone Lane locations, with community run clubs launching this fall

AG1 announced a new partnership with Bluestone Lane, the Australian-inspired coffee shop, café and lifestyle brand, to make its Daily Health Drink more accessible to consumers in their daily routines.

Beginning this month, guests can order “AG1 on the rocks” or try the Bluestone x AG1 Smoothie, a blend of frozen pineapple, mango, banana, coconut water, ice and AG1, across Bluestone Lane’s 65 U.S. locations. Customers will also be able to add a scoop of AG1 to any smoothie for $4.

Pricing starts at $6 for AG1 on the rocks and $11.95 for the featured smoothie. Select Bluestone Lane locations will also introduce weekly run clubs in September, encouraging “habit stacking” by pairing movement with nutrition.

Kat Cole, the CEO of AG1, said the move reflects the brand’s focus on meeting customers in familiar environments.

“One of our top focuses as a large CPG and Nutrition company is expanding to meet our customers where they are—whether that’s in their favorite premium retail destination, online and now, at the local premium coffee shop and restaurant they already visit as part of their morning routine,” Cole said. “Customers want more nutritious options in their everyday food and drink and this partnership with Bluestone Lane is another step in meeting that need. By partnering, we are giving people more access to AG1 as a daily health drink supporting gut health and filling nutrient gaps in tasty and convenient ways.”

The partnership caps off a few years of expansion for the brand, including its entry into Costco and a new formulation. Later this month, AG1 will launch AGZ, a nighttime beverage designed to support rest and recovery.

It also follows the release of three new AG1 Next Gen flavors, Berry, Citrus and Tropical, introduced earlier this month. The Bluestone Lane partnership and the rollout of new product lines signal AG1’s effort to extend its reach beyond direct-to-consumer sales and into more diverse, lifestyle-integrated channels.

The post Bluestone Lane Adds AG1 Supplement Drinks to Coffee Shops Nationwide appeared first on Athletech News.