Floify Launches Dynamic Ai Data Extraction Tool

Point-of-sale (POS) solutions company Floify announced on Tuesday its launch of Dynamic AI, a new capability that shifts the mortgage application process by moving document collection and AI-driven data extraction to the very beginning of the process.

Instead of filling out long questionnaires, borrowers can upload documents such as pay stubs, W-2s and identification. The system’s AI extracts and verifies the data, prepopulating applications with confirmed information.

The new tool dovetails with Floify’s March launch of Dynamic Apps, a feature that lets lenders customize loan applications based on loan type.

Floify says the feature cuts down on manual data entry for loan officers and speeds up application completion. With Dynamic AI being built into Floify’s existing POS system, lenders are able to use it without adopting a separate platform.

The company says embedding AI directly in the POS helps reduce the number of systems borrowers and lenders must navigate, allowing documents and data to flow through one platform. That process can make pre-approvals faster and lessen the need for repetitive data entry.

The software links to common loan origination systems, customer relationship management tools, pricing engines, underwriting systems, verification services and credit providers to connect different parts of the lending workflow.

“By integrating AI where borrowers begin their journey — in the POS — Floify eliminates the need for multiple portals or disconnected systems,” said Sydney Barber, head of product at Floify. “Borrowers can securely upload documents, see key details autofilled and complete essential tasks in minutes. For loan officers, this means faster verifications, pre-approvals ready for same-day use, and more time spent advising clients instead of managing files.”

“Borrowers want trusted guidance and simplicity when making one of the biggest financial decisions of their lives,” added Joshua Steffan, senior vice president and group general manager at Porch Group and interim president and general manager of Floify. “Dynamic AI enhances the process at every step, helping lenders deliver faster, clearer outcomes with confidence.”

Floify plans to demonstrate Dynamic AI at the Mortgage Bankers Association Annual Convention & Expo in Las Vegas next week, a release from the company confirmed.