Turn Engagement Into Customers

Do you want more engagement on your posts? Do you want to turn that engagement into leads for your business? Do you want those leads to be perfect customers for your business?

You’re in the right place.

I’m excited to share my Engagement to Customers Framework (it works for all types of businesses and experience levels!), so let’s dive in.

Part ONE: Go to Them.

The biggest struggle I see with people who want to sell something is that they expect people to find them, or seek them out…as if, by magic or luck, someone will just stumble across their offer. I mean, sure, it could happen, but it’s not likely. So if it’s not likely that someone will find what it is you’re selling, that means YOU must GO to them. You must search and find them. It means you have to put YOURSELF in THEIR world. So, how? How do you do this?

You think about where they hang out online. Remember, if you want to use social media to grow your business, you must remember that it’s social. The best thing you can do for your business is to be social on social media.

Think about if you and I were both selling business consulting, and we were invited to a cocktail party. If you and I walked in at the same time, and I marched to the center of the room, grabbed the mic from the deejay, and announced, “Hello, my name is Jasmine Star and I’m a business consultant, I’m ready to be hired. What do you need help with?” Do you think anyone would respond? No, not at all, I just interrupted their social conversations to make an announcement they weren’t ready for.

AND YET THAT IS WHAT SO MANY PEOPLE DO ON SOCIAL MEDIA. Their posts barge into the feed and announce they have something to sell.

But now imagine if you and I walk into the cocktail party, and you walk over to the line at the bar and strike up a one-on-one conversation with the person in front of you. You might ask where they’re from, or what they do. You might discover you have things in common, or maybe they’re totally opposite from you but you’re asking more questions about their life. You might ask what they do for a living, and—chances are—they’ll ask the same from you. “So, what do you do?”

It’s at THIS time—after personalized attention and small talk—that you share you’re a business strategist for first-time funded female founders in Silicon Valley. Boom.

Your introduction is clear, who you work with is clear, and the person you’re speaking to knows how to proceed next. If she’s your dream client, or knows someone who is, this CONVERSATION is exactly what she needs to contextualize how she wants to engage.

If you had three similar conversations the rest of the night at the cocktail party, you are WAY more likely to get a lead for your business, than I could ever be by grabbing the mic trying to get attention on what I’m selling.

So now that we know how powerful one-on-one conversations are for business, let’s move this from a cocktail party example to social media (which, in case you didn’t know, is a cocktail party online).

I want you to carefully choose what cocktail party you attend. Remember, you’re expecting people to find you, but YOU have to Go To Them, to their party. There are three great ways to choose a party to engage with:

(1) The Comment Party – This is where you’ll start connecting with people in the comments of your posts and (if you’re not getting comments on your posts) the comments of other peoples’ posts. Let’s say you’re a productivity specialist and you have a time productivity offer for busy moms with toddlers. If you think your dream customer follows Marie Kondo to help simplify and organize her life, then be sure to engage in Marie Kondo’s comments, offering helpful tips or insights to people’s comments in relation to your productivity knowledge. Perhaps someone leaves a comment that states she loves this content, but just wishes she had time to actually do it, this would be a great way for you to leave a helpful tip to help her save time. When she gets a notification that you replied to her comment, she might click on your account and learn more, or simply just reply as a comment, which is the start of a new conversation. You didn’t pitch her. You didn’t sell her. You just gave helpful advice that positions you and your offer in a great light.

(2) The Group Party – Despite what many people think, Facebook groups aren’t dead. In fact, millions of people interact in a group daily. There’s a good chance your dream customer is actually in one…you just need to find it. And when you do, you’re going to join the group, you’ll leave helpful tips and advice to members’ questions and posts, and you might even create a post sharing helpful insights or How To’s. Remember, you’re not pitching, you’re not selling, you’re simply GOING To THEM.

(3) Host The Party – This means you’re creating a group, community, or an account that isn’t about your business, necessarily, but a place that attracts your dream customers. Let’s go back to that example of a Productivity Specialist…you can create a group or community about Balancing Life as a Mom with toddlers. This is for toddler moms to connect and find relationships and conversations to help them, but because you’re the owner of the group (a.k.a. you’re throwing the party), you can create posts all about productivity tips that will help them as moms and position you as the authority. This is an incredibly powerful way to create connections and get people interested in you and your offer.

PART TWO: Help Them.

I’m about to share examples of how I see my students do this to give you great ideas, but I need to start by setting the terms of this note.

Whenever I recommend that business owners Help their customers for free, I’m met with one of two responses: (1) why would I share what I know for free? or (2) I’m not sure what I share is that helpful. Both of these responses are detrimental.

The best way to get someone to buy from you is to share what you know (in fact, I’m doing that right NOW…I’m giving away all of my insights, knowledge, and advice, because I believe we’re building trust and—one day—you might consider one of my offers to be exactly what you need…but far before I sell or you buy, you need to decide if you can trust me…that’s what good content does).

Now, if you think you don’t have anything special to share or a good way to help, I’m going to say what I know to be true: What comes easy to you doesn’t come easy for everyone else. Period.

Because it comes easy for you, it’s sign you’re gifted in this area, not that it’s not unique. The better you get at sharing and helping, the more leads begin to come your way.

In point one, I shared how to find them, and then I gave examples of how you can help by adding comments or making content. But I think now would be a great time to share real examples of how I see of our students bringing it to life.

I created The Consistent $10K, a 90-day program to help you build an online business that generates $10,000 a month consistently. One of the core methods myself and our coaches teach is to Find Leads and Help Them before you sell to them.

If you’re hearing this and are doubtful it could happen, you’re not alone. It’s totally natural for you to be a skeptic, or—worse—maybe you’ve tried it and it didn’t work. I have great news: You probably didn’t try it the way we know it works.

Let me introduce you to a few of my students and break down HOW my students do the first two parts of this framework: Find Them, and Help Them.

• Erica is creating an offer for first-time postpartum moms. Her passion is helping new moms enjoy the experience, understand who they’ve become, and keep their bodies healthy. She’s following pregnant influencers who are sharing their journey, and Erica is offering insights and helpful tips in the comments for the influencer, but also for followers who are asking questions in the comments. Erica also joined Facebook groups for pregnant moms and is creating helpful posts in the group and comments. She is FINDING her dream customers, and HELPING them.
• Meghan created an offer teaching home owners how to create and rent studios on their property for events and photoshoots. She bought a Facebook group of photographers who use greenhouses as their ‘studios’ and want to style them better – she’s engaging with members of the group, learning their pain points, and building trust with them in her expertise. She is FINDING her dream customers, and HELPING them.
• Jennifer is creating an offer for parents of ADHD kids – showing them how to use brain based routines to help navigate every day life. Jennifer is creating educational content for parents to share her best practices, but her content also shows how empathetic she is to the struggle navigating parenthood can be. In the comments, she is creating connections with parents and it’s the most powerful way to build trust. In fact, when parents are learning such powerful things by her posts, they simply can’t imagine all the even more powerful things inside her offer. She is FINDING her dream customers, and HELPING them.

PART THREE: Invite Them.

This is not to be confused with SELL them. The sales process will come, but the best way for a client or customer to be in charge is for them to determine if they’re even interested or considering your offer. No one wants to be sold to unless they know what’s being sold.

If you try selling me a car right now, I’m zero percent buying it. I’m not interested in a car right now. But if you invited me to learn more about how you sell cars and what cars are available, I am empowered to determine if that is something I’m interested in. Do you see the difference?

The Invitation isn’t the sales process, it’s just a way to empower someone to learn if it’s something they’re even remotely interested in. Are you ready to see this in action? I’d love for you to experience MY OWN invitation to you. If you’d like to see what the Invitation process looks like, please visit >>THIS LINK<< so you can experience my invitation and determine the next best steps for yourself.

Now it’s time for a recap of the Engagement to Customers Framework:

• FIND them (you’ll do this at the Comments party, the Group party, or Host the party).
• HELP them (you’ll share your best stuff for free as a way to build trust and authority).
• INVITE them (this isn’t a sales pitch, it’s just a way for people to learn more).

Thank you so much for reading this and investing in yourself as you build a business and life you love.

Your Believer,

j*

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