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submitted by /u/musefulman
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Are These Risks Overblown?
I'm looking into developing my digital marketing skills following my previous blogging adventure and a desire to develop a marketable skill set in this space (as a freelancer initially).
Specialising in web funnel creation and email marketing seems quite interesting and less saturated than other areas.
However, I like to use AI to test ideas, and here is what I've found:
| Factor | Email & Funnels |
|---|---|
| AI Disruption Risk (2025+) | ⚠️ Medium – copywriting and templates are getting easier to automate |
| Market Saturation Risk | ✅ High – lots of “marketers” with no real strategy or differentiation |
| Differentiation Edge | ✅ Easily niche by vertical (e.g., SaaS, ecommerce) or format (e.g., video funnels) |
I am not looking for a "get rich quick" hustle or interested in what gurus are saying. I would like your input from your real-world experience, please.
Would you say this space is still worth exploring for starting your own business?
Thank you in advance,
James
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