Oic Group Marks 50 Years With New Identity And Global Rebranding

The OIC Group is marking its 50th anniversary with a new corporate identity designed to reaffirm its leadership in the international meetings and events industry. Founded in Florence in 1975 as one of the first Italian companies specializing in the organization of medical-scientific congresses, OIC Group is now repositioning itself with a fresh visual identity that reflects its evolution and renewed global ambitions.

At the heart of the rebrand is the concept of the spotlight – a symbolic stage light that illuminates what matters most. This new identity captures the essence of OIC Group as the invisible partner behind the scenes, providing the structure, direction, and expertise that allow associations, institutions, and companies to bring their ideas to life on the global stage.

Half a century of vision

Over five decades, OIC Group has built a reputation as a trusted strategic partner for international associations and institutions. With operations spanning more than 60 countries, the company has consistently invested in digital innovation and sustainability, reinforcing its ability to deliver high-impact events in a rapidly evolving global landscape.

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The company’s next chapter will be guided by a female leadership team, which aims to align OIC Group more closely with the founding values of collaboration, excellence, and client partnership.

“This isn’t about changing, but about clearly expressing who we’ve become, the result of a journey built over time through collaboration, dedication, and the value of the people we work with every day. Clients, stakeholders, and colleagues are the human capital that has shaped our history and will continue to carry us forward. This new identity reflects the way we operate in the world: shining the right light on results, on content that deserves to be seen, and above all, on the value of those who share their ideas, energy, and expertise with us,” says Irene Serio, CEO of OIC Group.

To bring this vision to life, OIC Group partnered with Ubics, the creative agency of Var Group and a recognized player in digital transformation. Together, they developed a strategic and visual language that highlights OIC Group’s identity as both dynamic and solid, while positioning it as a global leader with a forward-looking mindset.

The unveiling of OIC Group’s new brand identity not only celebrates its 50-year legacy but also signals a commitment to shaping the future of international congresses and events. By balancing tradition with innovation, the company is positioning itself to continue leading in a sector where visibility, content, and human capital remain at the core of success.

The article OIC Group marks 50 years with new identity and global rebranding first appeared in TravelDailyNews International.