Marriott And Noble Break Ground On 10th Studiores Hotel, Advancing Extended-stay Growth In The U.s.

Marriott International and Noble Investment Group have broken ground on their 10th StudioRes hotel, marking a significant milestone in the expansion of Marriott’s new extended stay brand. The move reflects both companies’ commitment to long-term accommodation offerings and highlights growing investor interest in extended-stay models across the U.S.

StudioRes, launched by Marriott to address demand for longer-stay accommodations, targets business travellers on assignment, relocating families, and mobile guests seeking consistency, efficiency, and affordability. The brand’s fast-to-build prototype is designed to be operationally lean, cost-effective, and scalable—making it attractive to both developers and operators in a shifting hospitality landscape.

The announcement also reinforces the three-decade-long partnership between Marriott and Noble, with both firms citing extended-stay hotels as a resilient segment within the U.S. lodging market. The latest groundbreaking follows the recent opening of the first StudioRes property in Fort Myers, Florida, and contributes to a growing development pipeline of more than 50 projects—approximately half of which are already under construction.

Also read → First-ever StudioRes Hotel in Fort Myers, Florida officially open its doors

For the travel and hospitality industry, this development is part of a broader trend responding to sustained demand for flexible accommodation. Factors such as workforce mobility, hybrid work patterns, and the undersupply of midscale extended-stay inventory have positioned this segment as an area of strategic growth. According to Noble, the extended stay category represents a relatively stable investment class that performs across economic cycles.

StudioRes is positioned within Marriott’s ecosystem to benefit from its global distribution systems and customer base, including nearly 248 million Marriott Bonvoy members. The brand sits alongside Marriott’s existing extended-stay offerings, such as Residence Inn and TownePlace Suites, but is targeted toward a more streamlined, value-driven guest profile.

From a development standpoint, the StudioRes model offers a standardised, modular construction process aimed at accelerating time-to-market and lowering operating costs. This is of particular interest to hotel investors and developers navigating cost pressures and evolving guest expectations.

“Noble is institutionalizing one of the most resilient and undersupplied segments at the intersection of hospitality, mobility, and how people stay,” said Mit Shah, CEO Noble Investment Group. “We are scaling a branded platform to capture secular demand that has the ability to create stable cash flow and long-term value.”

As Marriott and Noble continue to expand StudioRes across high-growth markets, travel trade professionals should expect increasing inventory availability in locations with strong extended-stay demand – particularly near business hubs, industrial corridors, and relocation hotspots.

The project pipeline signals Marriott’s broader strategy to diversify its brand portfolio and capture demand in new segments, while Noble’s sustained investment indicates confidence in the asset class’s performance and long-term value proposition.

The article Marriott and Noble break ground on 10th StudioRes hotel, advancing extended-stay growth in the U.S. first appeared in TravelDailyNews International.