Casago Appoints New Franchise Partner To Manage 50+ Vacation Rentals In Coeur D’alene, Idaho

COEUR D’ALENE, ID – Casago has announced the launch of Casago Unwind, a new franchise partner that will oversee management of more than 50 former Vacasa vacation rental properties in Coeur d’Alene, Idaho.

The move follows Casago’s acquisition of Vacasa earlier this year and is part of the company’s strategy to transition former Vacasa markets into its franchise-driven business model.

Casago Unwind is led by Edward and Michele Johnson, both of whom bring deep personal connections to the region. Edward grew up in Coeur d’Alene, while Michele is originally from neighboring Montana. Together, they aim to combine local expertise, guest-focused hospitality, and strong homeowner relationships to strengthen Casago’s presence in the Pacific Northwest.

Backed by Casago’s national infrastructure and systems, Casago Unwind will oversee day-to-day operations locally, offering homeowners and guests direct support through a Coeur d’Alene-based team. Discussions are underway to retain members of the former Vacasa team, ensuring continuity and consistency through the transition.

Also read → Casago franchise expands in San Diego with addition of former Vacasa rentals

Steve Schwab, Founder and CEO of Casago, said: “Edward and Michele are exactly the kind of local leaders we want representing Casago. They know this market, they care about this community, and they have a vision for raising the bar on vacation rental management in Coeur d’Alene. By giving them the tools and support of our national platform, we’re ensuring homeowners and guests get the best of both worlds: local expertise and global standards.”

Michele Johnson, Co-owner of Casago Unwind, said: “We’re excited to bring a fresh start to vacation rentals in Coeur d’Alene. Our focus is on creating stays that guests remember and giving homeowners confidence that their properties are well cared for. Casago gives us the backing to grow while keeping things personal and local.”

The launch of Casago Unwind reinforces the brand’s franchise-first growth strategy, which has expanded across the U.S., Mexico, Central America, and the Caribbean. By pairing the responsiveness of local ownership with the scale of a national network, Casago is positioning itself as a leader in professional vacation rental management.

The article Casago appoints new franchise partner to manage 50+ vacation rentals in Coeur d’Alene, Idaho first appeared in TravelDailyNews International.