Ascenda Expands Global Loyalty Offering With Hilton Honors Partnership

Ascenda, a global loyalty solutions provider, has announced a new strategic partnership with Hilton, adding Hilton Honors to its network of loyalty content for financial institutions worldwide.

The agreement allows banks and financial institutions in applicable markets to offer their customers the ability to convert bank loyalty points into Hilton Honors Points, unlocking access to Hilton’s 24 brands and more than 7,500 properties across 139 countries and territories. With over 226 million Hilton Honors members globally, the partnership enhances opportunities for travelers to earn and redeem rewards through stays, experiences, partnerships, and co-branded credit cards.

“Consumers, financial institutions, and merchants alike are seeking greater value and return on investment from their loyalty programs, and we’re committed to creating that value by transforming bank-merchant marketing. This partnership exemplifies that commitment,” said Paul Smitton, President of International and Partnerships at Ascenda. “Hilton’s expansive global footprint and long-standing reputation of value are attractive to customers seeking increased benefits and experiences from their rewards programs. We’re honored to welcome another legacy brand to our network.”

“We are always looking for ways to recognize and reward our Hilton Honors members as well as connect with new prospective guests,” said Mark Weinstein, Chief Marketing Officer and Head of Luxury Brands, Hilton. “We are grateful for our partnership with Ascenda, and together, we will now be able to unlock new ways for travelers to earn and redeem Hilton Honors Points across the world.”

Also read → Ascenda appoints Paul Smitton as President of International Partnerships

The integration reflects Ascenda’s strategy to expand loyalty ecosystems by connecting financial institutions with leading global travel brands, while offering consumers enhanced flexibility and value from their rewards programs.

The article Ascenda expands global loyalty offering with Hilton Honors partnership first appeared in TravelDailyNews International.