Withu Unveils Trvlwell, Embeds Digital Wellness Into Travel

Priority Pass members can now tap into TrvlWell’s digital wellness tools, built to ease jet lag, fatigue and travel anxiety

WithU, the U.K.-based fit tech parent company of fitness platform Mvmnt, is expanding into travel wellness with the launch of TrvlWell, a new B2B platform created in partnership with the venture capital arm of The Collinson Group, the company behind global airport lounge network Priority Pass.

The move positions WithU at the forefront of the travel wellness space, offering a plug-and-play solution that integrates into partner platforms and enables brands to provide wellness support to customers ranging from jet lag management and nutrition guidance to fitness tips and relaxation techniques.

To mark its debut, TrvlWell is launching a global partnership with Priority Pass, giving members access to digital wellness content embedded directly in the Priority Pass app. The experiences are organized into categories like Rest Easy, Stay Sharp, Fly Well and Feel Calm to ease common travel stressors.

“We are delighted to announce the launch of TrvlWell as we embark on our collaboration with Priority Pass,” TrvlWell CEO Edward Hewett said. “Priority Pass is not only an industry leader but a clear example of the success that comes from enriching the traveler experience. Our shared values and complementary visions will allow us to take the important steps required to transform the role of well-being within travel for the benefit of customers and businesses alike. And this is just the start of our journey at TrvlWell. As we look forward to expanding beyond a digital experience to provide businesses with a way to offer their members the full spectrum of personalized health and wellness recommendations wherever they are in the world.”

Collinson CEO Christopher Evans noted that the partnership reflects Priority Pass’ mission to enhance its members’ travel experience at every stage of their journey.

“With TrvlWell, we’re taking travel well-being and relaxation to the next level, empowering members to support their mental and physical wellness long after they’ve left the comfort of a lounge, wherever they are in the world,” he said.

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