Spartan Race Adds Hsa/fsa Payments Through Flex

The partnership will allow eligible participants to use pre-tax healthcare funds towards Spartan’s over 250 obstacle course endurance events across the globe

Good news for any Spartan Race fans: thanks to a new partnership with Flex, participants can now use Health Savings Account (HSA) and Flexible Spending Account (FSA) payments toward registration costs for the brand’s popular endurance events.

The HSA/FSA payment platform is solidifying its presence in the fitness and wellness industry with the collaboration, enabling eligible athletes to use pre-tax healthcare dollars toward Spartan’s more than 250 obstacle course events across 40-plus countries, including Tough Mudder and DEKA. 

For those eligible, the funds could help unlock potential savings of 30 to 40% while participating in an experience that supports physical and mental health, as well as community engagement.

The races draw in over one million annual participants, and the move represents a cultural shift in how brands and spending platforms categorize health spending.

“At Spartan, we have always believed that the best prescription for health is a challenge that forces you to show up,” said Spartan founder and CEO Joe De Sena. “Putting a Spartan event on the calendar changes how you train, what you eat and how you live. By partnering with Flex, we are making it easier for more people to commit to that transformation. Using your HSA or FSA to sign up for an endurance event is an investment in your future self.”

The partnership also removes barriers to entry for Spartan participation, with entry cost reduced by roughly one-third, allowing people to engage in the healthy lifestyle habits that naturally emerge with training.

“Flex was built to help qualifying consumers use their HSA and FSA dollars on the things that genuinely improve health,” said Flex co-founder and CEO Sam O’Keefe. “For many, committing to and training for a Spartan event contributes to their cardiovascular health, metabolic fitness, muscular endurance and mental resilience in ways that are clinically meaningful. We’re proud to help make those opportunities accessible through pre-tax health benefits.”

Flex and Spartan’s relationship may deepen beyond race entry as well — the sides are looking to explore more integration across the broader Spartan ecosystem, with potential inclusion of training programs, recovery tools and other athlete resources under HSA/FSA coverage.

Looking across fitness and wellness, you’ll find more brands tapping into the potential of using HSA/FSA funds to expand access to programs, amenities and more. Just last month, luxury fitness and wellness giant Equinox partnered with Flex to allow HSA/FSA funds to go toward costs of select memberships, personal training, recovery services and women’s health programs.

These new integrations arrive following Flex’s major financial boost to expand access, raising $15 million in Series A funding after growing its customer base fivefold over the past year, through additions such as Dermstore, Therabody, Omnilux and NordicTrack. 

The post Spartan Race Adds HSA/FSA Payments Through Flex appeared first on Athletech News.