Reebok Fitness App Adds Bodi Programs Including P90x

As part of the partnership, programs including 21 Day Fix, 25 Minute Speed Train, Dig Deeper, Insanity, LIIFT4 and P90X will be available to members of Reebok’s fitness app

Digital fitness platform BODi is joining forces with Reebok to bring its trademark programs, like P90X, to the Reebok Fitness App

More than 30 sample workouts across signature programs like 21 Day Fix, 25 Minute Speed Train, Dig Deeper, Insanity, LIIFT4 and P90X will be available for both premium and free trial members, who can access Reebok Fitness content alongside the curated selection of BODi classes.

“For nearly three decades, BODi has transformed how millions of people approach health and fitness at home, with programs that consistently deliver results,” said BODi CEO and co-founder Carl Daikeler.” By teaming up with the Reebok Fitness App, we’re reaching even more people with some of our most iconic workouts.”

The integration in the Reebok Fitness App exposes a new customer base to the library of BODi content, with the goal of encouraging more people to subscribe to the platform’s over 140 workouts and meal plans.

“Together, we’re making it easier than ever for people to see the BODi difference and to consider the benefits of upgrading to the full experience on BODi to do our step-by-step programs,” Daikeler added.

The partnership comes as BODi announced plans to relaunch Tony Horton’s iconic P90X program as P90X Generation Next. The new iteration will feature Equinox’s Waz Ashayer as trainer and will be complemented by a line of P90X supplements and nutrition products, and several brand partners, including Reebok, premium activewear brand ASRV, fitness equipment brand Core Home Fitness and recovery tech brand Hyperice.

BODi is continuing to bet on the future of at-home fitness, Daikeler told ATN last month, as it adapts to the changing fitness landscape that increasingly favors a holistic, sustainable approach to overall well-being.

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