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Phorm Energy Debuts With Dana White In Its Corner
Zero sugar, full charge: Phorm Energy arrives for summer with four flavors
A new challenger has cracked open the can in the $74.5 billion energy drink market: Phorm Energy, bringing St. Louis swagger and the backing of UFC CEO Dana White.
The brainchild of Anheuser-Busch and 1st Phorm, a sports nutrition and supplements company, Phorm Energy debuts in four bold flavors: Screamin’ Freedom, Blue Blitz, Orange Fury, and Grape Smash.
Each 16-ounce can delivers natural caffeine from green tea, electrolytes for hydration, and a blend of focus-supporting ingredients with zero sugar and no artificial flavors.
credit: Phorm Energy“With the launch of Phorm Energy, we’re bringing together two American companies based in St. Louis and Dana White – all united by a powerful commitment to brand-building, quality, innovation and meeting the evolving needs of consumers,” Anheuser-Busch CEO Brendan Whitworth said. “This partnership is strengthened by our complementary capabilities and expertise, but it’s also driven by the amazing people and cultures that make our companies special. I couldn’t be more excited to take on the energy category with this partnership and product, and alongside our world-class distribution network and team, I can’t wait to bring Phorm Energy to consumers across the country.”
Phorm Energy is available now at phormenergy.com and will be hitting retail shelves soon.
“We’ve always been proud of our St. Louis roots, and the opportunity to partner with Anheuser-Busch, a true staple of this city, is a big moment for us and for St. Louis,” 1st Phorm CEO Sal Frisella said. “Phorm Energy was built for the people who are committed to getting better by showing up and doing the work every day, no matter the circumstance. This partnership is about honoring that mindset, and together, we’re going to build something disruptive, powerful and uniquely special.”
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