Italy Flexes Its Global Fitness Muscle

Technogym, Les Mills and Canali System anchor a show floor buzzing with new ideas, intelligent design and a clear vision for where fitness is going

The Rimini Expo Centre was packed wall-to-wall with the global fitness industry in motion. The 19th edition of RiminiWellness delivered its signature mix of training, technology and trend-spotting, drawing thousands of professionals, enthusiasts and brands.

Yes, the crowd-pleasers were back: Hyrox and the Italian Showdown kept the energy high with nonstop competition. But there was another story playing out on the show floor, where the business of fitness is clearly shifting toward personalization, precision and deeper integration.

Technogym: Where Precision Meets Personalization

Technogym, a longtime heavyweight in the global equipment game, used Rimini to show how far the industry has come, and where it’s going.

At the center of its display was Technogym Checkup, an AI-powered assessment tool that calculates a user’s “Wellness Age” and generates personalized training programs. It’s a window into the next generation of diagnostics-meets-delivery fitness.

In the Pilates space, the company introduced the Technogym Reform, a commercial-grade reformer paired with on-demand instruction via the Technogym App. With demand for smart Pilates solutions soaring, the Reform blends sleek aesthetics with functionality.

Technogym also used the event to debut its Pure Strength line, which is robust, refined and built with elite lifters in mind. Together, these launches underscore Technogym’s broader strategy: creating interconnected systems that go beyond machines and into full “wellness architecture”.

Les Mills Programs with Purpose

Les Mills drew some of the most consistent crowds of the weekend and delivered a multi-layered experience.

The big unveiling was Ceremony, a 45-minute, cross-training format that combines functional movement with team-based intervals on rowers, bikes and floor stations. Designed for immersive impact and group cohesion, the offering is built to stand out in a crowded group fitness market.

But Les Mills wasn’t just on stage — it was also in the data. Partnering with the International Fitness Observatory, the brand released a new study on current gym-goer behavior and motivation. The findings? Personalization, purpose and simplicity are climbing the ranks, as operators look to trim complexity while keeping experiences sticky.

Biomechanics Over Buzzwords

While some booths blasted music and lights, Canali System went the other direction and still stood out.

This Italian brand has carved out a niche by prioritizing movement mechanics over marketing hype. Canali’s equipment is designed to support the body’s natural pathways, reinforcing posture and joint safety while still allowing for progressive resistance. It’s elegant, functional and rooted in applied science.

At a time when more operators are looking to serve older populations, injury-prone clients, and function-focused athletes, Canali’s quiet technical fidelity hit the mark.

Strength, Science & Crossover Appeal

The major players weren’t alone. A number of sharp, emerging and well-positioned brands filled in the edges of Rimini’s broader picture:

• Xenios USA leaned into its rugged strength identity, showcasing plates, racks and accessories built for volume and wear.
• Yamamoto Nutrition debuted science-backed supplements focused on muscle preservation and recovery — a direct hit for the high-performance crowd.
• Zespri brought a lighter touch, offering up premium kiwifruit to highlight the role of whole foods in fueling active lifestyles.
• World Pilates and dedicated yoga areas catered to the mobility and breathwork set, while XFIT4.0 and ZETA 92 showed off fitness apparel with crossover appeal — equal parts performance and streetwear.

Global Fitness & the Road Ahead

RiminiWellness 2025 made clear that the fitness industry is sharpening its focus. The winners are no longer just building better equipment or flashier classes. They’re solving for real-world complexity.

From biomechanics to biofeedback, team training to turnkey tech ecosystems, the event served as both a showcase and a forecast: The future of fitness is measured, modular and meaningful.

Make plans to attend next year’s event May 28-31.

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