Hyatt Checks In To Peloton Studios For An Nyc Takeover

Is fitness the new room service? Hyatt’s Peloton Studios takeover shows how hotel perks are being reimagined for travelers who’d rather sweat than sleep in

On October 23, World of Hyatt credit card members will receive a different kind of wake-up call: one that starts on the Peloton Leaderboard as part of a live studio production.

The hospitality brand is taking over Peloton Studios New York for a morning of cycling, running, yoga and strength training, complete with a wellness panel, coffee bar and custom swag.

It’s Hyatt’s first-ever studio takeover and part of a growing crossover between hotels and fitness. The event is open exclusively to card members and their guests, who can choose from six classes led by Peloton’s top instructors, including Olivia Amato, Jess Sims and Chelsea Jackson Roberts, followed by a live panel discussion on travel-friendly wellness routines.

The experiential event builds on Hyatt and Peloton’s deepening partnership, which began last year and allowed World of Hyatt travelers to earn points for completing Peloton workouts at more than 700 participating Hyatt hotels worldwide. 

While the event itself is limited, the message is bigger. By linking a loyalty program to one of the most recognizable fitness brands in the world, Hyatt is redefining what rewards mean for today’s traveler. For the connected fitness giant, the collaboration reinforces its steady expansion beyond at-home workouts.

Elsewhere in the Peloton orbit, the connected fitness company is going all in on hospitality. Earlier this month, it unveiled the Peloton Pro Series, a new line of commercial-ready equipment designed for hotels, residential buildings and corporate wellness spaces. 

Peloton isn’t the only fitness brand leaning into hospitality. Physique 57 recently announced an upcoming Waldorf Astoria residency, where its barre clients can pair Physique 57 classes with access to the hotel’s spa amenities.

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