Google’s Fitbit To Launch Ai Health Coach As Personalized Wellness Goes Mainstream

Premium users in the U.S. will get the first look at Fitbit’s AI health coach this fall, which is being built on Google’s Gemini model

Fitbit wants to be more than a tracker on your wrist. Starting this fall, it’s on board to become your trainer, sleep coach and everyday health advisor with a new artificial intelligence-powered personal health coach built on Google’s Gemini model for Fitbit Premium users.

To add weight to the launch, Fitbit says it partnered with NBA star Stephen Curry, his performance team and a Consumer Health Advisory Panel to help shape the technology.

The tech giant announced on its website that the feature, set to begin rolling out in October as a preview, will tailor recommendations using real-time metrics from Fitbit trackers, smartwatches and Pixel Watches. It can also connect with platforms like Health Connect and HealthKit to incorporate additional health and wellness data, such as weight and glucose levels.

Users can expect workout plans built around their goals, preferences and equipment, with adjustments based on readiness scores and daily insights. The coach can also check in throughout the day to adapt to changes, whether that means recovering after poor sleep or modifying a routine after an injury.

On the recovery side, Fitbit is emphasizing sleep health, with advanced algorithms that provide a more detailed look at duration and stages. The sleep coach reviews patterns and offers suggestions, including personalized schedules that adjust to daily activity levels. 

Fitbit Premium users can also ask the coach questions in real time, from whether it’s better to squeeze in another hour of sleep or a morning workout, to what exercises help promote weight loss and how to manage stress. The Fitbit app itself has also been redesigned to support the new coaching features. Updates include more intuitive data visualization, streamlined layouts, improved syncing and dark mode.

Adult Fitbit Premium users in the U.S. can register to be notified when the preview becomes available in October.

Fitbit’s new coach arrives as the wearable market evolves beyond tracking workouts and sleep into broader applications, including wellness tourism. This week, wellness and longevity resort SHA partnered with Whoop to integrate the company’s device into its Leader’s Performance program, giving guests real-time insights as part of a larger medical and longevity plan. Participants receive a Whoop 5.0 and a personalized health consultation.

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