Fitness & Healthcare Outlook: These Brands Are Turning The Gym Into A Clinic

ATN surveys the CEOs and founders of top telehealth, wellness and tech brands to see how they’re powering the convergence of fitness and healthcare

The intersection of health and fitness knows no bounds in 2025 as it continues evolving, reshaped by weight loss drugs like Ozempic and Wegovy and supported by health-conscious consumers. As more individuals turn to GLP-1s, gyms, trainers and health brands are not just adjusting their approach – they’re expanding their offerings. 

At the same time, the surge in biomarker testing and AI-driven health insights is fueling a new era of precision wellness. Meanwhile, telehealth platforms are streamlining access to care, making it easier than ever for consumers to use their Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA) for a broader range of wellness services.

Here’s how industry leaders are adapting, reshaping their offerings and embracing innovation as they empower individuals on the journey to optimal health.

Recess Fitness Embraces GLP-1s

Down in Dallas, Texas, Recess Fitness co-founders Evan Duncan and Taylor Metzger are redefining the gym experience with sleek aesthetics, a gold slide and members so dedicated to their workouts they’re willing to sign a $50 re-racking fee agreement.

It’s no surprise Recess Fitness was named the “Best Gym in Dallas” by The Dallas Observer—but its new frontier could bring it to new heights. The gym recently launched Recess Rx, a medically supervised arm that offers weight loss medications for those qualified, hormone replacement therapies and peptides.

“The world has seen the huge weight loss advantages that tirzepatide and semaglutide can provide, but that’s weight loss — weight loss being the key word,” Metzger tells ATN. “The downside is the lean mass loss that can come along with these popular drugs if they are not prescribed, monitored and implemented properly. RecessRX is a program we started alongside our ‘resident’ physician Dr. Ellis. Members who decide can book a free consultation with our physician, who works hand in hand with our personal training department.”

As for the state of the fitness and wellness industry, when compared to 2024, Metzger notes that the scales are balanced based on the first quarter of 2025.

“I do see these scales tipping toward advancement as this year continues and so on,” he predicts. “There’s more technology becoming available through the robust amount of data from body composition machines, wearables and resistance machines that literally adjust for you based on height, weight, etc. I think we are also starting to see more holistic approaches become available, especially with biohacking, which has become a big buzzword in the industry. These new advances broaden the customer base dramatically.”

Evolt Turns Your Gym Into a Body Composition Lab

At a time when consumers are health-conscious and eager for a high-tech, behind-the-scenes look into the state of their health, Evolt, makers of an advanced body-composition scanner and health ecosystem, is perfectly poised for continued growth.

“The past 12 months have been transformative for Evolt,” Evolt co-founder and CEO Ed Zouroudis tells ATN. “One of our biggest milestones has been expanding our global footprint, with a significant increase in installations across leading fitness franchises, corporate wellness programs and healthcare facilities. Our technology has been integrated into some of the most well-respected brands in the industry, further solidifying our reputation as a leader in body composition analysis.”

Evolt currently has partnerships that place its advanced body-composition scanners inside Anytime Fitness and Snap Fitness locations, among other top brands.  

As Zouroudis points out, personalized health data is becoming the norm.

“Consumers expect deeper insights into their health beyond weight and BMI,” he adds. “Evolt is leading this shift by providing highly detailed, science-backed body composition analysis, giving users a more accurate picture of their health. Preventative health and longevity-focused fitness are on the rise. More people are investing in long-term wellness rather than short-term fitness goals. Evolt’s technology aligns perfectly with this trend by tracking key markers like visceral fat, metabolic rate and lean muscle mass.”

Evolt has the ability to integrate with existing fitness apps, wearables, and CRM systems, ensuring businesses can provide a more seamless health-tracking experience, he adds.

“The future of fitness and wellness is in precision, personalization and proactive health management,” Zouroudis says. “As an industry, we need to move beyond one-size-fits-all approaches and truly empower individuals with the insights they need to take control of their health. At Evolt, we’re not just providing a tool—we’re building a movement that champions data-driven decision-making, science-backed fitness, and real health transformations. We invite fitness professionals, wellness brands, and business leaders to embrace this shift and join us in shaping the future of the industry.”

Dr. B Takes Fitness Brands Into the HFA/FSA Era

Dr. B is changing the game when it comes to accessible medical care and even assisting individuals in directing their tax-free health savings account (HSA) and flexible savings account (FSA) funds to fitness memberships, classes and equipment. 

Last year, Dr. B hit a major milestone with the launch of Shed It, a unique holistic weight loss program that combines GLP-1 weight loss medication treatment with a fitness component through partnerships with fitness brands. 

“The program includes a Letter of Medical Necessity, allowing patients to use their HSA and FSA funds not only for their treatment and medication but also for their workouts,” Dr. B founder and CEO Cyrus Massoumi explains to ATN.

“Our goal is to become the fitness industry’s go-to telehealth partner by collaborating with brands on treatments that align with their members’ health goals,” Massoumi adds. “We’re dedicated to building accessible and innovative solutions that empower members to take control of their health and well-being,”

The platform has leaned heavily into the trend of consumers using their HSA/FSA funds for fitness and other preventative health services and expects to see a growing focus on preventative and more personalized care, with a shift toward integrating medical and prescription treatments, such as GLP-1s and preventative testing, into existing fitness and nutrition programs to support overall health.

“One of the biggest challenges we see within the industry is adapting to the growing demand for more integrated healthcare solutions,” Massoumi says. “Customers increasingly expect their gyms and studios to quickly roll out programs they see at other facilities, making the space more competitive for those who can move the fastest. That said, the healthcare industry’s complex regulatory landscape means fitness brands need to be careful when choosing providers. While staying competitive is important, rushing into partnerships without a clear understanding of compliance requirements can expose brands to significant risks.”

Echelon Brings Connected Equipment Into the World of Wellness

Connected fitness equipment leader Echelon recently made waves with the launch of ActiveMD, expanding into the holistic wellness space by providing members and gyms access to GLP-1s—a first in the fitness equipment industry.

Echelon founder and CEO Lou Lentine outlined several goals for the next few years.

“We aim to be recognized as an industry-leading wellness brand and expand our offerings beyond fitness, optimize Echelon AI for deeper engagement, strengthen international partnerships and retail expansion, improve the customer experience with seamless digital and hardware integration, develop next-gen connected fitness and recovery solutions, and continue acquisitions to help bolster experience for commercial operators,” Lentine says.

Function Health Gets Personal – For Your Own Good

Personal health platform Function is on a mission to empower everyone to live 100 healthy years, leveraging technology to be able to do so affordably.

“Over the past 12 months, Function has grown in ways I could have only dreamed of when we first launched,” Function co-founder and CEO Jonathan Swerdlin tells ATN. “Since our beta in April 2023, we’ve welcomed over 150,000 members—people who, like us, believe in taking control of their health before problems arise.”

Function offers access to more than 100 biomarkers and giving individuals the ability to detect potential health issues before they escalate for $499 a year—five times the number of tests typically run in traditional healthcare settings, Swerdlin notes.

As Function continues to grow – it closed a $53 million Series A round in 2024 – Swerdlin says the company is focused on expanding access to its testing. It also partnered with Equinox to make its biomarker tests available to the luxury fitness chain’s members through a special longevity-focused membership program.

“Over the next 5–10 years, Function will redefine the way people manage their health,” he says. “We are giving millions the power to truly own their health – equipping them with a science-backed, personalized platform that keeps them ahead of disease. By making this vision a reality, we’ll help shift the industry away from reactive treatments and toward proactive health. We’re building a new standard—one where fitness, nutrition and real health insights are seamlessly integrated into everyday life, leading to a healthier, more informed society.”

Viome Aims To Personalize Nutrition, Gut Health

Viome, a health and wellness company that provides personalized microbiome testing and nutritional recommendations, is led by CEO and founder Naveen Jain, who is 65 years old, but proud to say that his biological age is decades younger.

“By the end of 2025, personalized nutrition and biomarker testing will transition from niche innovations to essential tools in mainstream healthcare and fitness,” Jain tells ATN. “As insurers and employers recognize the economic benefits of precision nutrition in preventing chronic disease and enhancing workforce performance, these solutions will become standard practice.”

“However, one of the biggest challenges in this transformation is not a lack of data but an overload of fragmented, unstructured health information,” he notes. “Consumers are flooded with metrics from wearables, genetic tests, and basic, unactionable health tests, yet most solutions fail to provide clear, actionable next steps. Viome is solving this problem beyond static test results—bridging the gap between health insights and personalized solutions.”

The platform offers consumers an integrated action plan with precision-targeted food, supplements and biotic recommendations—adapting dynamically as a person’s biology evolves.

“As fitness, longevity and preventative health intersect, a deeper understanding of how internal biological processes shape performance and recovery will become essential,” Jain says. “AI will no longer be just a diagnostic tool—it will drive personalized interventions that predict, prevent, and reverse health conditions before they manifest. Viome, with over 1 million microbiomes analyzed to date, is leading this shift by refining its ability to detect early disease biomarkers and modulate microbiome activity for prevention through precision nutrition.”

InsideTracker Expands Access to Biomarker Testing

At InsideTracker, science is at the forefront. Founded in 2009 by experts in aging, genetics and biometric data from MIT and Tufts, the personalized health platform is on a mission to make preventative health more accessible by significantly reducing costs.

It’s a tall order, but one that InsideTracker is accomplishing, reducing costs and adding new analytics tools that provide insights that combine blood, DNA and wearable device data.

“The response has been outstanding, demonstrating strong demand for affordable, science-backed health information,” InsideTracker CEO Rony Sellam tells ATN. 

Looking ahead, InsideTracker plans to grow by making preventative health more actionable and widely available. In 2024, the platform partnered with Fitness SF to make biomarker testing available for the Bay Area health club chain’s members and staff. Sellam notes that the increasing number of people becoming interested in preventative health is a positive for the industry.

“This creates a real opportunity for serious fitness and wellness players to meet a large and growing appetite,” he says. “It allows us to partner and scale in ways that benefit everybody – especially consumers. We can see these tailwinds reinforced by the ubiquity of chatbots that support and guide users in their health and longevity journeys. AI has been a powerful force for engagement and growth here, and we see this with our own customers. When built credibly, AI models are extremely sticky. The progress in this area gives us all reason to be optimistic about the industry. But we will see a shakeout between the companies that know what to do with AI and those that don’t.”

This article originally appeared in ATN’s 2025 State of the Industry Outlook Report, a go-to guide for understanding the next generation concepts that will shape the fitness and wellness industry in the upcoming decade. Download the free report.

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