Continuum Club Costs $10k A Month. It’s On A Mission To Democratize Wellness

The exclusive Continuum Club offers one of the most expensive wellness memberships in the world. But the brand is working on something that could make personalized health much more accessible to the masses

Continuum Club opened last year in New York City’s Greenwich Village neighborhood to much fanfare. The exclusive, members-only wellness club is capped at 250 people, and memberships run around $10,000 per month. 

Its CEO Jeff Halevy is on a mission to democratize access to health and wellness.

Those might seem like conflicting goals, but Halevy, a fitness and tech entrepreneur and former contributor on the “Today Show,” assures it’s all part of his plan. 

“If you were to ask me what I do, I’d tell you I run a technology company that leverages biometric information to create ‘precision wellness’ for members,” Halevy tells Athletech News. “That doesn’t look like what we’re doing. This looks like a really nice club that has all the wellness amenities you could possibly imagine.”

He’s not wrong about the amenities. At Continuum Club, members get access to a state-of-the-art fitness floor featuring equipment from brands like Keiser and Woodway, one-on-one coaching from highly credentialed “human performance specialists,” and a wellness suite featuring hyperbaric chambers, cold plunges, float therapy rooms, massage therapy and red light. It’s all tied together by a beautifully appointed, plant-filled communal lounge space offering premium food and beverage options.  

But it goes deeper than that. 

As part of the onboarding process, new members undergo a comprehensive assessment that includes blood work, sleep analysis, Dexa body-composition scan, movement screening and V02 Max testing. 

Continuum takes all of that data and represents it in the form of a “digital twin” – a digital version of yourself that members can access through an app. Inside the app, members receive a personalized fitness and wellness plan that’s curated by AI and rounded out by human experts. The plan includes an exercise routine, but also recommendations on when it’s the right time to jump in the sauna or get a massage, for example. 

This is what Halevy calls “precision wellness.”

“I want to bring the same precision that currently exists in the practice of medicine to the practice of wellness – to everything that happens before you need medical intervention,” he explains. 

Where’s the democratization in all of this, you might be wondering?

It’s coming soon, Halevy assures. 

Next year, Continuum plans to roll out an app that brings the precision wellness experience to people across the world, all for a modest monthly subscription price. 

On that app, users will be able to upload their health data from wearables like the Apple Watch and Oura Ring to create their own digital twin. The app will then recommend a personalized fitness and wellness plan, similar to what the lucky few Continuum Club members currently experience inside the club.

Halevy believes this approach can transform the way people manage their health. Right now, consumers have access to a lot of data on their bodies – from sleep to heart rate – but most of them don’t know what to do with it to get better. 

“We live in an era where there’s more information and more access than ever … but it’s all coming at you as the consumer, and you end up being like a general contractor of your own health,” he says. “We provide actual direction.”

Running a company that seeks to make precision wellness accessible to the masses might seem incompatible with operating one of the priciest wellness clubs in the country. But Halevy doesn’t see it that way.

He’s planning to open a second brick-and-mortar Continuum Club location in Los Angeles next year, and an additional three to five clubs in other cities by 2030. However, he views the upcoming digital app as the primary way most people will interact with the Continuum brand. 

“The club will probably always be a luxury offering that’s aspirational,” Halevy admits. “What I love about the technology is that it erases the financial and geographic barriers that exist with a physical club.”

Looking even further ahead, and thinking even bigger, Halevy sees Continuum as a brand that will stand as a pioneer in the burgeoning preventive health space – a brand that helps people take charge of their own wellness before something goes wrong. 

“Continuum is what runs and manages your health – that’s the relationship people are going to have with us,” he says. “They’ll understand that in the same way that medicine fixes my health when it’s broken, Continuum optimizes my health so that it doesn’t become broken, or at least lessens the chance of that happening.”

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