Beachbody Warns 2025 Will Be A Transition Year

Beachbody (aka BODi) is putting nutrition at the core of its turnaround strategy, bullish on Shakeology and two of its well-known fitness programs

The Beachbody Company (also known as BODi) has secured a new lending agreement with Tiger Finance for a $25 million, 3-year committed loan facility, which has enabled the fitness and nutrition company to retire $17.3 million of outstanding debt and add roughly $5 million of capital to its balance sheet.

The announcement coincided with BODi’s first-quarter 2025 earnings report – its first after having fully transitioned from its long-standing multi-level marketing (MLM) model in favor of an affiliate model. For Q1, total revenue fell to $72.4 million, down from $120 million in the prior year period, digital revenue declined to $42.9 million from $61.5 million, while nutrition and other revenue dropped to $28.7 million from $55.5 million. Connected Fitness trended downward as well, with revenue totaling $800,000—down from $3.0 million in the prior-year period.

Although the results reflect several challenges, BODi’s leadership struck an optimistic tone on the company’s evolving strategy and long-term growth opportunities.

“We continue to generate higher margin revenue streams, with first quarter gross margins at their highest level in five years,” BODi co-founder and CEO Carl Daikeler said. “We have made significant progress in broadening our go-to-market strategy, opening new channels of distribution that were not previously available to us. This multi-channel opportunity will allow us to reach more of our addressable market while leveraging our cost structure.”

Still, Daikeler noted that 2025 will be a year of transition, adding that it will take time for the company’s initiatives to take hold.

During Wednesday’s Q1 2025 earnings call, executives shared several strategic initiatives, including enhancing its affiliate sales model, an expanded focus on nutrition and tapping into the popularity of P90X and Insanity, two of its famed fitness programs.

In mid-June, BODi will introduce a new platform in partnership with SocialLadder to streamline affiliate participation for subscribers and offer improved online conversion tools. Also launching in June is a new fitness program, 25 Minute Speed Train, led by longtime BODi trainer Joel Freeman.

Beginning in late Q4 2025, BODi plans to introduce Shakeology into food and drugstore retail channels, expanding on a a customer base that has reached millions since its initial launch. A P90X-branded nutrition line is expected in the first half of 2026, followed by an INSANITY product line slated for late 2026 or early 2027. The company also plans to pair each launch with new P90X and Insanity digital fitness programs.

BODi execs also highlighted several new partnerships, including one with Dr. B and Truemed to enable consumers to use HSA and FSA funds on Beachbody products and a new partnership with telehealth provider Hello Alpha, giving BODi members access to medical support for hormone health and weight management.

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