Betterbone Launches New Betterbone Go At Superzoo 2026

(PRESS RELEASE) NEW YORK, NY — BetterBone by Blue Standard, the award-winning brand redefining safer, healthier, and more sustainable dog chew toys, introduces BetterBone GO at SUPERZOO 2026 in Booth #3100. New BetterBone GO is designed for dogs who are always ready for their next adventure and will join the innovation lineup in SUPERZOO’s New Product Showcase.

What is BetterBone GO? Built for tossing, training, and tail-wagging play, BetterBone GO combines the durability pet parents expect from BetterBone with an iconic classic bone shape created specifically for active dogs. Whether at home, the park, the beach, or on the trail, GO delivers a safer, plant-based alternative to traditional nylon and rawhide chews while encouraging healthy play and everyday enrichment.

Made from natural, renewable, plant-based materials, BetterBone GO is splinter-resistant, hypoallergenic, and designed to wear down into soft flakes rather than sharp shards. Dual dental-enrichment textures help clean teeth while satisfying a dog’s natural instinct to chew, and the lightweight design even floats, making it ideal for water play.

“BetterBone GO represents everything our brand stands for: safer materials, thoughtful innovation, and products that fit naturally into the everyday lives of dogs and their families,” shares Chisholm Weaver, CEO and Co-Founder of BetterBone. “Today’s dogs are constantly on the move, and GO gives them a healthier, more sustainable chew that’s just as fun during a game of fetch as it is during quiet time at home.”

Available in Mini, Small, and Large sizes, BetterBone GO comes in Light, Moderate, and Hard densities to accommodate every life stage and chewing style, from puppies to senior dogs, from light chewers to aggressive power chewers. GO dog chew toys are also offered in BetterBone’s signature Veggie, Beef, and Venison scent-infused flavors, giving pet parents the flexibility to find the perfect fit for every dog.

Powered by BetterBone’s proprietary Vernovo material technology, GO continues the company’s mission of delivering products that eliminate the need for nylon without sacrificing durability. BetterBone products are now trusted by dog owners in more than 30 countries and are available at over 4,000 retail locations worldwide.

Retailers attending SUPERZOO are encouraged to stop by Booth #3100 and in the SUPERZOO 2026 New Product Showcase to see BetterBone GO firsthand, meet the team, and learn how the newest addition to the BetterBone family is helping redefine active play with products that are better for dogs and better for the planet.

BetterBone GO will be available beginning Fall 2026 with MSRPs ranging from $7.99 to $15.99.

To learn more, visit thebetterbone.com or follow BetterBone on Facebook, Instagram, TikTok, and LinkedIn.

About BetterBone

BetterBone was founded on the belief that there is a better, safer, and more sustainable way to meet dogs’ natural chewing needs. Leveraging decades of expertise in material innovation, BetterBone delivers high-performance dog chews made from natural, food-grade ingredients, free from nylon and harmful chemicals. www.thebetterbone.com