Is This Gym Waiver Normal?

I was considering joining a gym and they had a waiver for me to sign before joining. Most of it was typical stuff, but there was a part about them basically using my likeness any way they want to in perpetuity that made me uncomfortable. My friend suggested that maybe other waivers include such language but I don’t notice because I don’t typically read all waivers/T&C that I sign. So I thought I’d ask if this is typical and whether there is something odd or worrisome about this. Below is the full section:

PHOTO RELEASE AND PERMISSION TO USE MY LIKENESS I hereby agree that SBP and its agents, contractors, affiliates, successors and assigns may take photographs and videos of me while using the SBP facilities. I irrevocably license and grant SBP and its agents, contractors, affiliates, successors and assigns the right to display, publicly perform, exhibit, transmit, broadcast, reproduce, record, photograph, digitize, modify, adapt, create derivative works of, sell, rent, license, otherwise use, and permit others to use my image, likeness, voice and appearance, and any and all materials created by or on behalf of SBP that incorporate any of the foregoing in perpetuity throughout the universe in any medium or format whatsoever now existing or hereafter created on any platform and for any purpose. This release applies, without limitation, to photographs and videos taken at the SBP facilities, and during SBP-sponsored events. The uses of my image may include and are not limited to use in SBP promotional materials, social media, brochures and website, without further compensation to, or consent or permission from, me.

Location: Washington state USA