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Why Social Media Is The Biggest Asset For Your Career | Niklas Schwab | Tedxwhu

A talk by a German business content creator who built one of Germany's largest business media brands from a meme page. The speech covers how social media has fundamentally disrupted the traditional media industry, why creator economy models are replacing legacy publishing, and - most importantly - why every student and young professional should start building a personal online presence now. Using his own journey, industry examples (a16z, ProSieben, Simplicus, etc.), and observations about Gen Z content culture, he makes the case that reach is a long-term career asset: whether you're applying for a job, launching a startup, or building in public as a founder. The talk closes with practical advice on getting started: Picking a niche, staying consistent, and not overthinking it. Under the name Hedgefonds Henning, Niklas Schwab reaches over 500,000 followers with business and finance content that combines realism and humor. What started as a small meme account has grown into one of the most well-known economics channels for young people in the DACH region. Today, he continues to develop his own media projects, including Instagram, YouTube, a WhatsApp newsletter, and a print magazine that makes economic topics accessible and relatable. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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Why Social Media Is The Biggest Asset For Your Career | Niklas Schwab | Tedxwhu

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