Realtor.com Launches New Agent, Listing Enhancement Features

Both Zillow and Homes.com have recently launched products allowing sellers to improve the visibility of their listings on each listing portal’s website and now Realtor.com is looking to get in on the action. On Wednesday, Realtor.com announced the launch of Spotlight Listings. 

The firm describes the product as a new premium listing solution designed to capture more attention and help sellers improve the visibility of their listings. Spotlight Listings give properties premium placement on the website and features an expanded image gallery. 

In addition to the launch of Spotlight Listing, Realtor.com also rolled out enhanced features of its Local Expert marketing product. The company said the enhanced features allow agents to showcase recent sales, ratings or reviews, as well as build credibility with potential clients through targeted, high-visibility ads, and enhanced profiles.

“As the market shifts in favor of buyers, agents need tools that not only promote homes to motivated buyers but also elevate their personal brand,” Owais Siddiqui, Realtor.com’s senior director of product management, said in a statement. “Spotlight Listings and Local Expert deliver a powerful combination – Spotlight Listings helps sellers elevate visibility with serious buyers, while Local Expert helps agents to build lasting brand recognition and drive new business.”

Together, Realtor.com said these two launches help empower agents to boost their visibility in search results on the site and strengthen their personal brand with buyers and sellers.