Ratemyagent, Curated Social Rebrand To Form Renowned

A new real estate marketing brand, Renowned, launched Wednesday — bringing together RateMyAgent and Curated Social into one integrated platform aimed at helping real estaet agents strengthen their digital presence and local visibility.

Renowned’s system integrates reputation data and marketing automation to help agents appear across social media, Google Business Profiles and brokerage websites.

“Renowned helps brokerages turn agent performance into presence and presence into growth,” said Jim Crisera, CEO of Renowned. “By combining verified reputation data with automated, done-for-you marketing, we help their agents win more listings and more buyer business.”

Existing home sales are projected to reach 4.06 million in 2025, below the 10-year average of 5.1 million, the company said.

According to the National Association of Realtors, nearly 70% of buyers and sellers interview only one agent before making a choice — often based on online visibility, verified reviews and perceived local expertise.

“We tell agents all the time, your clients are on social media, so you need to be as well,” said Brad Whitehouse, broker/owner of RE/MAX Professionals. “You need to be present. You need to be consistent. That’s something that we could never accomplish without Renowned.”

The platform combines review collection through RateMyAgent with content generation and distribution powered by Curated Social.

“While other companies offer point solutions such as a review site, a design platform, or a posting tool, Renowned addresses the full agent marketing lifecycle, automating its Local Expert Marketing solutions across social media, search, and brokerage websites,” said Joe Duenat, executive vice president of strategy and co-founder of Curated Social.

Brokerage leaders say the integration helps simplify agent marketing.

“Perhaps the greatest benefit we see with Renowned is a scalable way to power consistent marketing for all agents without increasing workload or complexity,” said Calvin Case, owner and founder of OMNI Homes International. “It gives our agents a powerful way to drive growth by becoming the go-to expert in their local markets.”