Proof Launches New Secure Digital Identity Tool Certify

Digital identity verification and transaction security platform Proof is launching Certify, a new cryptographically secure digital identity tool. 

Launched on Thursday, Proof says Certify enables instant legally accepted digital signing of any content, using a user’s verified legal identity. 

“This represents a technological leap from basic e-signatures akin to the EMV chip’s transformation of the payment industry, as counterfeit card fraud was eliminated with cryptographically authenticated transactions,” the release states. 

Through Certify, users can embed their identity in everything they do online, which Proof said creates verifiable records “that anyone can instantly trust.” 

With Certify, verifiable records can now include things like images, video, audio and structured data, as well as documents. Proof said this enables organizations to immediately “verify the authenticity of any evidence they receive, without requiring users to present their identification every time.”

“In an era where AI can generate perfect deepfakes and falsify any document, cryptographic proof of identity and authenticity of records is existential,” Pat Kinsel, the CEO of Proof, said in a statement. “It’s becoming a lot harder to answer ‘was this really you?’ Everything we believe and accept as real needs to rely on verifiable records.”

In addition to Certify, Proof is also launching its Identity Authorization Network, which enables consumers to save their verified biometric identity, allowing to instantly true-sign any media and data across the Proof platform. Proof said that this eliminates the need for repeated onboarding. 

“AI has created an authenticity crisis that demands a new approach to digital trust,” Kinsel said. “Most identity solutions are focused on presentation of your ID, but in order to truly become the identity layer for the internet, we need to ensure that all data that is transmitted and trusted can be watermarked with your identity.”