Non-profit Ccrc Occupancy Gains Paint ‘encouraging Picture’ For Sector 

Not-for-profit continuing care retirement communities (CCRCs) are gaining occupancy in 2025, reflecting growing consumer confidence and painting an “encouraging picture” for the sector.

That’s according to the latest Ziegler analysis, which examined occupancy data provided by NIC MAP for the second quarter of 2025.

Average occupancy for non-profit CCRCs reached 91.1% in the second quarter of 2025, a 70 basis point increase from the previous quarter and a 200 basis point increase year-over-year, according to Ziegler.

For non-profit providers, the results “reinforce the resilience of the model, particularly given the headwinds in development and staffing,” Senior Research Analyst Megan Cummingham wrote.

“With strong occupancy across all levels of care, not-for-profit CCRCs are entering the second half of 2025 from a position of operational stability, providing an opportunity to strategically reinvest in infrastructure, staff development, and other enhancements to sustain this growth trajectory,” she wrote.

Non-profit CCRCs’ assisted living wings saw the greatest level of quarterly growth, reaching 91% for the second quarter, representing a 110 basis point increase compared to the first quarter of 89%. CCRCs’ memory care units saw the greatest annual growth by increasing 270 basis points to 92.1% compared to 2Q24.

Independent living units in non-profit CCRCs grew occupancy 50 basis points from the previous quarter to 92.7%. The latest total also reflects a 170 basis points gain versus the same time last year.

Skilled nursing units in non-profit CCRCs added the lowest level of occupancy in the second quarter of this year with an average rate of 86.9%. That total reflects a 60 basis point increase from the previous quarter and a 170 basis point increase compared to the second quarter of 2024. The number of occupied skilled non-profit CCRC nursing beds in primary markets currently sits at a record high, according to the National Investment Center for Seniors Housing and Care (NIC) data, indicating there is still demand for the model of care.

Both not-for-profit CCRCs and not-for-profit senior living providers are continuing to see increasing occupancy trends that started in 2021, when they dipped below 86%. Current market trends and sustainable development pipelines for nonprofit organizations can help these operators continue to strengthen their market presence, Cummingham wrote.

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