Loandepot Reunites ‘original Architects’ Of Consumer Direct Model

loanDepot, Inc. said on Tuesday it has moved two of its key consumer direct lending executives into new roles, reflecting a renewed focus on the channel.

The move follows a series of leadership shakeups at the company ever since founder and CEO Anthony Hsieh returned to the helm of the organization this summer. On Monday, the company confirmed Rick Calle has returned to the company as chief strategy officer to oversee mergers and acquisitions (M&A) and revenue operations.

Alex Madonna, a founding employee and executive vice president of consumer direct lending, will focus on using emerging technology, including artificial intelligence and modern sales structures, to drive scale and efficiency, the company said. He will report to CEO Hsieh.

Regional sales leader Bill Goforth has been promoted to senior vice president of consumer direct lending sales, where he will lead the national sales force and work to build a best-in-class sales organization under Madonna.

“With today’s news, as well as the recent announcements of the return of Rick Calle as Chief Strategy Officer, Dominick Marchetti as Chief Digital Officer and Sean DeJulia as Chief Innovation Officer, we are going back to our roots to reassemble the team responsible for our first decade of growth and success,” Hsieh said. “Consumer Direct Lending is our core expertise, and each of these leaders will contribute their vast knowledge, experience and winning mindset as we return to competing at the highest levels.”

The company also recently appointed Adam Saab as executive vice president of servicing, Alec Hanson as senior vice president of production for the West division, and Mary Bane as senior vice president of production for the Northeast and Central divisions.

“Our Consumer Direct Lending channel has always been, and must continue to be, the driver of our competitive advantage. Bill’s promotion enables Alex to return to the foundation of our organization, where he’ll focus on contemporary and emerging technologies, including AI and next-generation capabilities,” Hsieh continued.

“With Rick driving strategy and revenue operations, Alex collaborating closely with Dom and Sean to deploy cutting-edge innovations, and Founding Employee and Executive Vice President of Enterprise Contact Strategy Saeed Ghasemzadeh leading the evolution of our customer contact capabilities, the original architects of our model have reunited to lead Consumer Direct Lending into its next era. We are back.”