New

Industry Veterans Launch Consultancy Firm Alloy Advisors

Two real estate industry veterans are teaming up to launch Alloy Advisors. The new company, launched Wednesday, is a consultancy firm focused on helping real estate organizations such as brokerages, MLSs, associations, proptech companies and portals modernize and grow.

Founded and led by Amit Kulkarni and Russ Cofano, who have previously helped found and scale firms like Realtor.com, eXp World Holdings, Nestfully and Collabra Technology. Some of their achievements at these firms include scaling Realtor.com to more than 110 million users, building the operational foundation for eXp’s growth and leading the turnaround and exit of Collabra Technology.

Russ Cofano

“Alloy Advisors is about bringing clarity when the stakes are high,” Cofano said in a statement. “We’ve sat in the rooms where high-stakes decisions are made, and we’ve made them ourselves. We know what works, what doesn’t, and how to help organizations move forward with confidence.”

Amit Kulkarni

Some of the services offered by Alloy Advisors include product development and launches, organizational and leadership development, brand building, audience and market share growth, public relations, brokerage and affiliated services strategy and regulatory and legal strategy.

“Real estate leaders don’t need recycled playbooks. They need trusted, experienced advisors who understand today’s pressures and deliver strategies that actually work,” Kulkarni said in a statement.

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Industry Veterans Launch Consultancy Firm Alloy Advisors

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