Growing Small-home Operator Wellpointe Launches Tech Hub, Medication Platform

Senior living operator Wellpointe Inc. is expanding its small-footprint operating model with newly launched clinical capabilities to elevate resident care.

The California-based provider operates 62 small-home assisted living and memory care communities, mostly in California, and aims to provide affordable assisted living services to older adults to meet the needs of a rapidly aging population. The company’s communities have capacity to serve approximately 400 residents across Wellpointe’s portfolio.

Wellpointe serves assisted living and memory care residents with higher-acuity needs and more complex care demands.. The company recently added new communities in Fresno, California; and plans to grow near Mission Viejo. 

Today, Wellpointe is the largest owner-operator of residential assisted living homes in California, according to the National Investment Center for Seniors Housing and Care (NIC).

To care for older adults at higher acuity, Wellpointe relies on care coordination, vertically integrated health services and ongoing innovation to further improve its operating model, according to CEO George Kutnerian.

This year, the company launched a medication order management system that handles medication tracking and management capabilities across the company’s 62 communities. Previously, Wellpointe staff spent over 15 minutes per resident charting medication plans, but the system can now process orders “in seconds.” The system will capture “the entire medication experience” at Wellpointe communities, covering refusals, refills, pharmacy delivery and real-time inventory as medications are brought into each community, Kutnerian said.

This program grew out of the company’s Wellpointe Labs, a technology incubation hub within the company that identifies new technologies and processes to improve operations, with affordability for residents as the end goal, Kutnerian said. Wellpointe Labs, started in the summer of 2025, aims to bring new technology ideas forward through an innovation hub led by a director of technology. The company is also hiring an additional data engineer and adding sales staff to improve sales and marketing efforts within its existing markets.

“In the past, the industry told us that technology is not an operators’ business and to stay in our lane,” Kutnerian said. “But technology innovation has to be part of our business.”

Wellpointe created the Labs program after the company had been chasing “one-stop shop” tech platforms, only to “learn the hard way” as systems under-delivered or were too complex, Kutnerian said.

The medication management system is the first piece of “enterprise-level” technology from the innovation lab and will help the company scale medication management processes as it grows. The platform will keep up with the many chronic conditions impacting residents and the multiple medications they take to manage them.

Wellpointe integrates home health and primary care physician groups into its model to “be more at the center” of care coordination and planning for residents, Kutnerian said. Wellpointe uses fall detection technology and is rolling out a new emergency call button system for use in the event of a medical emergency. With these new pieces of technology, Kutnerian said senior living providers now have the ability to view glimpses into previously unseen instances of a resident’s daily life that will ultimately improve care delivery and safety.

“We now have the ability to remove that black box and further improve how we deliver care,” Kutnerian said.

Looking ahead, Kutnerian said he was “very optimistic” about incoming demand for senior living, calling it “palpable,” but stressed that affordability will remain a pressing issue the industry must grapple with in the future. He warned that assisted living is “a choice” with “substitutes,” like nursing care or home health, and the industry should be cautious about technological disruption and “overconfidence” in existing operating models.

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