Fathom Holdings Introduces Lead Generation Program

Fathom Holdings announced the launch of its Real Results lead generation and qualification program, a new initiative designed to provide its real estate agents with vetted, transaction-ready clients.

Real Results — which has supported the company’s Elevate program in recent months — aims to streamline lead management and strengthen connections across Fathom’s divisions, including mortgage and title services.

The next phase will expand to manage leads within Fathom’s START program.

“For more than a decade, Real Results’ primary mission has been to help sales organizations connect with qualified prospects who are ready to do business,” said Jamey Smith, president of Real Results. “Our advanced communication technologies, utilization of conversational AI, and U.S.-based outreach team enable us to engage potential buyers and sellers, connect them with top-performing Fathom agents, and accelerate the sales cycle.

“The success of our partnership within the Elevate program has been remarkable, and we’re excited to extend that success across the broader Fathom platform.”

Marco Fregenal — CEO of Fathom Holdings — said the initiative responds to growing demand for more effective lead generation tools.

“Over the past year, we’ve seen growing demand for more effective lead generation and conversion solutions,” Fregenal said. “Our expanded collaboration with Real Results delivers high-quality, actionable leads that empower our agents to close more transactions, faster. In the coming weeks, we’ll be announcing several additional initiatives that reinforce our commitment to helping our agents stay at the forefront of the real estate industry, driving sales, streamlining workflows and improving client experiences.”

Fathom Holdings operates across 43 states and Washington, D.C., with nearly 15,000 agents.