Cornerstone Launches Prime Hei For Mortgage Brokers

Cornerstone Financing, creator of CHEIFS (Cornerstone Home Equity Insurance/Investment Funding Solutions), on Wednesday announced the launch of Prime HEI.

The wholesale program allows mortgage brokers to offer homeowners access to home equity without debt, monthly payments or interest.

CHEIFS, which is Cornerstone’s prime, non-debt home equity funding solution, was originally built for financial advisors to help fund retirement, insurance and investment strategies, but demand from the mortgage broker community led the company to expand distribution through Prime HEI.

Unlike HELOCs, closed-end seconds and reverse mortgages, which carry monthly payment obligations or upfront costs, CHEIFS provides a fractional equity investment, allowing homeowners to convert a portion of their home’s value to cash while retaining ownership and control.

“CHEIFS was designed as a planning solution for the mass-affluent market,” said Dan Anderson, co-CEO of Cornerstone Financing. “Mortgage professionals quickly recognized its strength as an alternative to borrowing — a way for clients to access liquidity without disturbing their current mortgage or taking on additional debt. Prime HEI brings that solution directly to the broker community in a compliant, structured way.”

Prime HEI is rolling out in California, Arizona and Colorado, a press release from Cornerstone confirmed.

“Prime HEI fills a gap in today’s non-traditional home equity financing environment,” said Craig Corn, co-CEO of Cornerstone Financing. “Brokers have been asking for a modern, prime HEI alternative to HELOCs and CES — especially for clients focused on preserving liquidity and optimizing long-term wealth. Our cost structure is lower than most HEI products in the market today, which gives brokers and their clients a meaningful advantage.”

Approved brokers gain access to a digital submission and quoting portal via PrimeHEI.com as well as support from Cornerstone’s underwriting team and “competitive” broker compensation, paid directly by Cornerstone.