Ardley Launches Ardley Onelink For Personalized Mortgage Offers

Ardley, a provider of borrower-level mortgage intelligence, on Thursday launched Ardley OneLink, a universal entry point to its platform that delivers custom loan offers to qualified borrowers in seconds.

The tool aims to tackle two hurdles for lenders and servicers: low conversion from generic “rates-as-low-as” marketing, as well as limited ability to reach new prospects or depository customers without an existing mortgage.

OneLink turns touchpoints like emails, websites and servicing communications into a direct gateway to Ardley Navigator, where borrowers can see real offers based on their data and the lender’s actual loan programs.

“OneLink allows lenders and servicers to capture exponentially more of the warm, ready-to-transact borrowers already in their ecosystems — from depository clients to brand-new prospects,” said Nathan Den Herder, CEO of Ardley. “It delivers a white-labeled, universal experience that meets every borrower where they are, shows them what’s possible based on their real parameters, and drives higher conversions as a result.”

Ardley’s offers are tied to real-time pricing and matched to a borrower’s and property’s parameters. The process begins with a simple link, which authenticates identity, checks eligibility and produces loan offers with live pricing. Borrowers can then apply directly or connect with a loan officer.

“OneLink fits seamlessly into the channels lenders already use — email, servicer communications, lender websites — without adding complexity,” Den Herder added. “It’s invisible to the lender, until they see the spike in applications.”

OneLink is available now as part of the Ardley platform.