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‘more Than Cosmetic’: Fairway Independent Mortgage Changes Its Name

Fairway Independent Mortgage Corp. announced Wednesday that it’s changing its name to Fairway Home Mortgage.

“Changing our name to Fairway Home Mortgage reflects a fresh look, a renewed perspective, and a future-forward vision,” Fairway founder and CEO Steve Jacobson said. “The change is more than cosmetic — it represents our evolution, and our commitment to innovation, all while staying rooted in the values that have always defined Fairway.”

Over the coming months, Fairway will be highlighting the tagline “All Roads Lead Home” and will be rolling out a series of initiatives, including the website Home.com, the company said in a press release.

“Fairway Home Mortgage represents more than a new name,” said Jon Tobias, Fairway’s president of branch production. “We believe buying a home is not just a transaction, but an experience. With All Roads Lead Home, we’re building a connected ecosystem that supports our clients through every step of their home journey — before, during, and long after closing. A solution that makes home feel like HOME.”

Fairway had been operating under its original name since it launched in 1996. Last month, the company struck a deal to acquire Hallmark Home Mortgage.

Fairway originated $4.7 billion in mortgages in the first quarter of 2025, ranking 19th nationally, according to Inside Mortgage Finance. That volume was down 22.7% from the previous quarter and down 9.3% year over year.

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‘more Than Cosmetic’: Fairway Independent Mortgage Changes Its Name

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