Bumble Unveils In-app Dating Advice Hub

Launching with over 20 pieces of exclusive, expert-led content, including long form video and practical articles, the hub is filled with real-talk guidance and tips from leading relationship experts Jillian Turecki, Shan Boodram, and Kier Gaines. Bumble will drop fresh content weekly to ensure members have what they need to navigate dating and relationships with confidence, clarity, and emotional insight—every step of the way.

Covering everything from ghosting to what to say after “hey,” Bumble’s dating advice hub helps members build stronger profiles, spark better conversations, and feel more confident navigating their dating lives. Key themes include: Being yourself on Bumble, Connecting with others, Moving to IRL, First dates and beyond, Self-love and you.

Renowned Dating Expert, Jillian Turecki, says: “I’m excited to be partnering with Bumble on the Dating Advice Hub. Dating should be exciting, not exhausting and with the right support, it really can be. What I love about this hub is that it gives people on Bumble the tools to show up as their most confident, authentic selves. When you feel grounded in who you are, that’s when connection becomes not just possible - but powerful.”

The launch responds to growing demand for emotional and practical support in the dating space. New research from Bumble shows that over two-thirds (69%)* of people say they want to feel less lonely and disconnected this year. Among Gen Z, three in four (74%) say self-confidence plays a big role in how they set up their profile and use dating apps.

This release marks a broader evolution in Bumble’s approach - blending technology with human insight to go beyond just helping people match, and instead becoming a trusted partner in how they connect and bring people closer to love. Whether it’s making the first move, creating a standout profile, or navigating a lull in conversation, the dating advice hub is designed to meet members where they are and help them move forward.