Join our FREE personalized newsletter for news, trends, and insights that matter to everyone in America

Newsletter
New

‘people Say I Come Across As Incredibly Boring!’ How To Find Love On The Dating Apps – Whatever The Obstacles

Card image cap

Sick of swiping and messaging but never meeting anyone you like and who likes you back? Here’s what worked for some lucky couples

Using dating apps to find love is commonplace these days – and yet, for many singles, it has become a double-edged sword. The perks of having a never-ending supply of potential matches at your fingertips are obvious – but the appeal of connecting and meeting with strangers is time-limited. It can be especially frustrating to feel as if you’re stuck at the swiping stage.

In 2023, US jeweller Shane Company found that the average American will spend about eight months using dating apps – swiping on around 3,960 profiles – before finding a partner. But for chronic daters, those numbers will probably sound optimistic; speaking to friends and colleagues, it’s not uncommon to spend years “on the apps” without significant romantic success. The “download-delete-repeat” cycle can be disheartening and dating-app fatigue is growing; last year’s Online Nation report from Ofcom showed that app use had declined significantly, with a drop of nearly 16% in the use of the 10 most popular dating apps. No wonder Meta this week announced that it is bringing an AI assistant to Facebook Dating, as well as Meet Cute, a new “surprise match” feature designed to help users “avoid swipe fatigue”.

Continue reading...