Validation Takes 48 Hours, Not 4 Weeks. Here Is The Weekend Framework To Kill Bad Ideas Fast. ( 48 Hours Framework ) - I Will Not Promote

I see way too many people here building landing pages, running ads, and waiting weeks just to "validate" an idea.

You’re wasting time.

Validation isn't about getting email signups. It’s about finding out if someone will actually open their wallet. You can figure that out in 48 hours.

I use this weekend sprint to kill bad ideas before I write a line of code.

Friday Night: Define the one scary assumption
Forget the business plan. What is the ONE thing that, if false, kills your business?
Usually it’s: “Will [Target User] actually pay for [Solution]?”
If the answer is no, nothing else matters.

Saturday Morning: Cold DM 30 people

Don't overthink this. Go to LinkedIn or a niche Slack group.
Send this: “building something to fix [problem]. looking for 5 people to roast it. 10 min chat? not selling anything.”

If you can’t get 5 people to talk to you about the problem, the problem isn't painful enough. Idea killed. Move on.

Saturday Afternoon: The Calls (Shut up and listen)

Don't pitch. Ask: "How do you handle [problem] right now?"

If they don't sound frustrated or angry about the current solution, you don't have a business. You have a hobby.
Only pitch if they admit it's a burning pain.

Sunday: The Money Question
This is where everyone chickens out.
Ask: "If I fix this by next week for $X, will you put down a deposit?"

If they say "sounds cool, let me know when it launches" -> That means NO.

If they say "yes" or ask for payment details -> Validated.

Sunday Night: Kill or Build

Did you get money?
No? Kill it. Drink a beer. Sleep well knowing you didn't waste 3 months building something nobody wants.
Yes? Start building on Monday.

Stop playing startup. Go ask for money.