To Sell Is Human By Daniel H. Pink (heroic Wisdom Daily)

????Persuasion happens whether you want it to or not.

Today’s book: To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink—a fresh look at how selling has evolved, and how we’re all in the business of influencing, whether it’s ideas, actions, or attention.

Here’s your 1-minute summary:

We’re all salespeople now. Whether you’re pitching a project, persuading a teammate, or influencing a partner—you’re “selling” in a deeper sense.

The new ABCs: Attunement, Buoyancy, Clarity.
Attunement = tuning into others’ perspectives.
Buoyancy = staying afloat through rejections and setbacks.
Clarity = helping others see what’s truly valuable—cutting through noise.

Questions trump statements. Asking “How might we…?” or “What if we tried…?” opens doors more than telling.

Pitch smart, not long. Use a one-word pitch, a question pitch, or a rhyming pitch to stick and persuade.

Selling well means helping. Good selling isn’t pushing—it’s helping someone move from A → B with respect and purpose.

You don’t need to act like a classic salesperson—you need to act like a trusted mover. What one conversation today will you approach differently—with more attunement, buoyancy, or clarity?

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