The Honest Broker Launches An Interview Series With Our First Guest Cory Doctorow

This is a big day at The Honest Broker, and I have several important announcements to make.

First, we’re launching a video interview series. In the coming weeks, we will share in-depth interviews with the leading thinkers and writers of our time. Our goal is simple: Smart conversations with smart people.

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These will be available here on Substack, but also on YouTube and other platforms. Here’s a link to our new YouTube channel—I encourage you to subscribe.

I also want to introduce the host of our interview series, Jared Henderson. I’ve admired Jared’s work for a long time. He’s a philosopher by training, and a brilliant commentator on the pressing issues and leading ideas of our time. He’s also a popular YouTuber and Substacker, and is working on his debut book (entitled The Intellectual Life) for Portfolio, an imprint of Penguin Random House.

I’m delighted to have him join me at The Honest Broker.

Finally, I want to introduce our debut guest for the interview series. Cory Doctorow has been an incisive commentator on culture and technology for many years. But he is also a novelist, activist, blogger, web entrepreneur, and public gadfly of the highest order.

Cory has a new book coming out today, entitled Enshittification, and this promises to be one of the most widely discussed topics of our time.

Below is a transcript of some highlights from the interview. You can watch the interview in its entirety at the video link above.

HIGHLIGHTS FROM THE CORY DOCTOROW INTERVIEW

Jared: We are here to talk about your new book, Enshittification, and I wanted to ask you what it’s like to be a guy who coined this term that became word of the year at several online dictionaries and has also entered internet slang so widely.

Cory: It’s very exciting to have entered the lexicon of so many people. It’s not just Internet slang. It gets used in a lot of different contexts. I hear people talk about the enshittification of endocrinology and the enshittification of F1 and so on. So it’s definitely gone beyond just online services, although I coined it with a very precise technical meaning, a meaning that relates to the specific contours of how digital platforms go bad.

Jared: Talk a bit about what you mean exactly by enshittification. Everyone understands, or they all sense, that the internet has gotten worse, the world has gotten worse, the technologies that we use regularly have gotten worse, but you go beyond that. It’s not just that it has gotten so bad. There’s a cycle that it follows. Could you elaborate on that?

Cory: Well, look, I’m very happy for people to use this colloquially. If 10 million normies use this to just mean things get worse, and 1 million of them go figure out what I mean by that, that’s a million people I never would have reached.

Platforms are the endemic form of enterprise on the internet. It’s an intermediary. It’s a business that connects two or more groups. And these platforms go bad in this very typical way. First, they’re good to end users, and they find a way to lock those end users in. And then once the end users are locked into the Roach Motel—users check in, but they don’t check out—they make things a little worse for those end users, knowing that they can’t readily leave. And the reason they make things worse for end users is not out of sadism. It’s because often the things that are good for end users are bad for business customers and vice versa.

And that’s stage two. But in stage three, once the platform has both end users and business customers locked in, it can claw back all the value for itself.

Jared: There’s one case of enshittification that I can discuss with anyone, and they immediately recognize it: Google search, which makes up a fairly large portion of your book.

Cory: Google acquired a 90% market share for search, and they did so illegally. Everywhere you might find a search box, Google paid millions or billions of dollars to make sure that was wired into Google’s own servers. The problem with a 90% search market share, which sounds very good, is that you can’t grow it, right? Google could breed a million humans to maturity and make them into Google customers, and that would be Google Classroom, but it’s a slow process to raise a billion humans to maturity.

Jared: Google would probably decide that at about age six, the product should be killed.

Cory: That’s right! They go to the Google graveyard. So Google gets into a panic about not growing in search anymore. And we see this clash of these two key executives at Google. And we see this because the DOJ published the email correspondence.

There’s this guy, Pragavar Raghavan, who’s an ex-McKinsey guy, and he’s in charge of revenue for Google search. Raghavan’s idea to grow Google search revenue is to make Google search worse. You’re going to have to search twice or maybe three times to get the answer you’re looking for. And that’s two or three times we can show you ads.

Jared: So why don’t we talk about some of these disciplines that sort of are there originally to help prevent enshittification. You mentioned competition and regulation. There was one that you mentioned that I thought was really interesting, which was self-help.

Cory: In politics and in law, self-help is a measure that you can take on your own without having to wait for a policymaker or an enforcer to act on your behalf. In the digital world, we’ve had this incredible and powerful form of direct self-help because digital technology is uniquely flexible in a way that’s very hard to maybe get your head around if you’re not like someone who is into the kind of theory of computer science.

Every computer that we know how to make is capable of running every program that is valid. And what this means is that for every 10-foot pile of shit that some platform installs in their product, there is an 11-foot dis-enshittifying ladder that you can install in your computer that goes over it. Starting in the late 90s and accelerating through this whole century, we have seen the expansion of a suite of laws, commonly called IP laws. But the best way to understand what someone in business means when they say, ‘I have some IP here’ is what they mean is ‘I have a right I’ve secured in law that allows me to control the conduct of my customers, my critics, and my competitors.’

Jared: This is not limited to the purely sort of what we think of as the digital world. And that’s because the digital world is not confined to your laptop browser. Everything has a computer chip in it. Everything is being sort of filtered through some kind of app interface. So, if I want to do something to my refrigerator, it has a computer chip in it, and then it can be protected under the DMCA.

Cory: GE has a charcoal replaceable filter in their fridges. Its bill of materials is about eight cents. They charge $50 for it, but they also have a 25-cent chip in it that stops you from using a generic cartridge. And bypassing that chip is a felony punishable by a five-year prison sentence and a $500,000 fine.

Jared: What are the large-scale, structural solutions? Maybe give me the two-minute version of that. What would it be like if we’re going to build a better internet and a better world?

Cory: Well, I’m glad you said structural. There really isn’t anything you can do as an individual. If you’re in an election where you vote with your wallet, then the guy with the fattest wallet is going to win every time, which is why rich people want us to only vote with our wallets. You have to be part of a polity. To make a structural change, you have to be part of a structure.

I’ve worked for the Electronic Frontier Foundation for 24 years. We have a national network in the United States of affiliate groups called the Electronic Frontier Alliance. They work on state and local issues. That is one place where you could get started today. Go to efa.eff.org, and you can find a local group. And if you can’t find one, you can start one.

Jared: Well, the last question I want to ask you is something we ask all of our guests. We’re looking for book recommendations for our audience. We’re looking for books that you think everybody should read. What’s a book you would recommend?

Cory: It’s a book by Theodora Goss. She is a Hungarian-American science fiction writer, and it is called Letters from an Imaginary Country. It is extraordinarily beautifully written science fiction that is very weird, but also very accessible. She’s such a talented prose stylist; every word is like a drink of wine. And so I cannot recommend it enough. It’s from a small press called Tachyon Press, but you should be able to get it in any bookstore.

Jared: As with all of our book recommendations, we’ll put that down in the description. Cory, thank you so much for joining us.

Cory: Thank you.