Split Store Into Subdomains To Target By Category?

I have a current store at store.company.com and it lists both product types apples and oranges. While apples and oranges are similar products nobody buys both people just buy one. We are mostly known for apples but oranges is a much bigger market and we are equally capable at oranges and want to increase our online presence for oranges. Our rankings for apples is pretty good and nonexistent for oranges. The customers for apples are consumers by order volume (number of orders, < $100) and business by revenue (regular > $50k order of apples to business). Oranges is 100% business. We have a corp site company.com with articles and help pages that link to current store. The home pages of the current store sucks as it doesn’t know what to be as it can’t really target apples or oranges. From a store home page perspective we feel the marketing of apples hurts the sales or oranges as people would be like “this isn’t the right store for me” and leave; the reverse also being true. A lot of the traffic and “site anchor terms” to the corp site is focused on apples which we feel is detrimental to oranges. Since they all share a root domain company.com it all gets cross correlated.

A change needs to be made.

My idea is below. Looking for advice, issues, alternatives…

Split the store into subdomains to target apples and oranges separately. In the process change the primary store domain to partially disassociate from the corp site a bit.

company.com

apples.company.store

oranges.company.store

The old store would redirect to apples store since that’s most the current traffic. company.store would use robots to block from google. The corp site links to both stores in nav and articles.

Now each store can have its products only and a focused home page. Apples store probably has a dip in traffic until google figures out the redirect. Oranges store starts fresh.

Thoughts?