Pronto Bags $2 Mn To Provide House Help Services In 10 Minutes

Delhi NCR-based home services startup Pronto has raised $2 Mn (about INR 17.1 Cr) in its seed funding round from Bain Capital Ventures, a month after the startup announced its official launch in April 2025.

The startup plans to open 10 new ‘hubs’ and expand its services across Gurugram over the next 90 days. It recently launched its second hub in Galleria Market, Gurugram. 

Pronto is also looking to hire 700 professionals and 50 corporate employees across operations and engineering teams in the coming months.

Founded in 2024 by Anjali Sardana, Pronto claims to offer on-demand house help services in 10 minutes at any time of the day in parts of Gurugram. It allows users to book professionally-trained workers through its app with three different timing options – instant (10 minutes), scheduled ahead, or recurring. 

Its services include sweeping, mopping, utensil washing, kitchen and bathroom cleaning, laundry assistance, chopping vegetables, and other daily essential tasks. 

Since its launch, the startup claims to have cleaned over 500 homes and saved more than 1,000 hours for its users. 

Tapping India’s Home Services Market

The launch of Pronto comes at a time when the quick commerce playbook in India is expanding beyond groceries and essentials to include more moment-driven, everyday needs. While players like Blinkit, Zepto, and Swiggy Instamart laid the groundwork with grocery deliveries, the space is now witnessing a second wave. Over the past two years, the sector has evolved to include newer verticals, ranging from medicine and fashion deliveries to even domestic help.

The on-demand house help space is still in its nascent stage, with players like Urban Company, Snabbit, and Broomees looking to expand it. In March, IPO-bound Urban Company launched Insta Help, a 15-minute house help service, while others, too, are experimenting with similar hyperlocal models.

Now, Pronto is looking to take things a step further by offering to provide house help services in 10 minutes. However, the startup claims that it is not only focussing on the timing but also on workers. It aims to bridge the persistent gap between demand and supply by prioritising income stability, dignity, and support for its workforce. 

“Workers and consumers are disadvantaged by disorganisation in India’s domestic labour market. Workers suffer from income instability and consumers aren’t able to get the services they need,” said Sardana, founder and CEO of Pronto.

Organising The Home Services Market

The founder said that the idea to start Pronto came from her observations of the broken and disorganised home services market that is failing everyone involved, especially workers. “As a consumer, it was very hard to find reliable household help, especially for the elderly. But the real trigger came when I started speaking to hundreds of domestic workers and realised the problem was even worse on their side,” Sardana added. 

Despite a huge demand for home services, many workers face underemployment and income instability. “They work 3-4 hours a day, serving just one or two homes but cannot find enough work to fill an 8-hour day. It doesn’t make sense. This is a supply-demand mismatch caused by a lack of structure in the market,” she said.

Beyond disorganisation, Sardana said that there is no job security and safety net, and zero agency for workers in abusive or unsafe work environments. “They have no one to back them up. If they walk out of a job, they’d lose their only income.”

Pronto aims to redefine this by replacing the traditional commission-based model for gig workers with guaranteed hours, offering service professionals income stability while improving customer retention. Operating 24/7 with a 10-minute service promise, the platform allows daily users to book the same professional for consistent, reliable service. It currently has over 150 workers.

“The average Pronto professional earns 2-3X more in the first month after joining. We are building a win-win business,” said the founder.

Big Bet On An Emerging Sector

While the goals and mission appear well in place for the startup, it’s still too early to draw definitive conclusions about this emerging sector. Pronto is operating in a relatively uncharted space—10-minute house help services is a category that hasn’t been widely experimented with before.

The verticals with the highest potential for quick commerce are groceries, fruits and vegetables, food delivery, pharmacy, and ambulance services. These sectors see high demand due to the need for convenience and fast delivery, and are essential services that consumers require on short notice. The ability to provide instant or near-instant delivery in these categories is particularly valuable, given their urgency and frequency in daily life. 

However, it is too early to say how the house help services category will fare in terms of consumer demand. Beyond the category expansion, several operational and logistical challenges, too, stand in the way of Pronto. 

According to the founder, the biggest hurdle so far has been scaling operations fast enough to meet the growing demand. “Pronto is like a 1,000-piece machine—every week, 50 of those pieces break, and we’re constantly fixing and upgrading them to keep pace,” she said.

“The complexity of streamlining domestic work, an unstructured and informal space, into a dependable, on-demand offering is another challenge,” Sardana added.

Nevertheless, the founder is confident of overcoming these challenges and is focussed on hiring more professionals and scaling the brand with the fresh funding.

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