Over 10 Years Of Failing To Launch – My Insane Cycle Of Business Pivots Fueled By Internet Stuff

The internet is a festival of distractions, especially if you’re ambitious.

It’s not the best friend I once thought it was.

I’ve been trying to start businesses for 10 years. Every one of them has fallen apart – failed to launch - not casually but constantly. It was one ‘pivot’ or ‘pause’ after the next throughout every year. I haven’t had a life because I’ve always been overextended, hoping to arrive.

Finally, I realised my trusted confidant (the internet) was really a smattering of randomised content trying to pull me in different directions.

I stopped taking life and business advice from YouTube, and things became clear. I even stopped reading so many books because it’s often the same degree of information overload.

The reason for my 10+ years of false starts - my relentless pausing and pivoting of projects (including chasing many ideas that were never right for me) was that I was trying to do what everybody else was doing. I was trying to fudge all of the randomised advice into one execution. And I was trying to succeed by being someone else. I didn’t know how to be myself as a business owner.

Nowadays, I’m obsessed with congruence and alignment. It’s all I think about.

Has anyone else experienced false starts/failures to launch?