Nbc Announces Michael Jordan Will Contribute To Nba Coverage

NBC dropped a Woj-sized bomb during its upfront presentation on Monday morning. No, there wasn’t another Luka Dončić-esque trade. This might be something bigger: Michael Jordan — yes, that Michael Jordan — will contribute to NBC’s forthcoming NBA coverage.

Per Andrew Marchand of The Athletic, Jordan will be a “special contributor” to the NBA on NBC. The Chicago Bulls great announced the news via a video at NBC’s upfront.

A legendary addition to our team!

We’re thrilled to welcome Michael Jordan as a special contributor to the NBA on NBC and Peacock. pic.twitter.com/Pjsq8tokfi

— NBA on NBC and Peacock (@NBAonNBC) May 12, 2025

NBC later issued a press release about Jordan’s contributions. In the release, Jordan said, “I am so excited to see the NBA back on NBC. The NBA on NBC was a meaningful part of my career, and I’m excited about being a special contributor to the project. I’m looking forward to seeing you all when the NBA on NBC launches this October.”

Jordan has not regularly appeared on NBA television coverage in any capacity since his retirement in 2003. The six-time NBA champion has instead focused his post-playing career on other business ventures such as owning, then selling, the Charlotte NBA franchise. Jordan also founded 23XI Racing, which fields a NASCAR Cup Series team.

As for his media ventures, Jordan has, of course, starred in Space Jam and has also been involved in a number of brand activations.

It’s unclear exactly what Jordan’s role on NBC’s NBA coverage will be. As a “special contributor,” one could imagine his role will be rather limited. Nevertheless, this is a coup for NBC, who can now say they have arguably the greatest basketball player of all time under its umbrella.

The post NBC announces Michael Jordan will contribute to NBA coverage appeared first on Awful Announcing.