Looking For Scrappy Marketing Ideas For Our Delivery Marketplace Startup (helped 70+ Signups But Want More Momentum) I Will Not Promote

Hey guys,

I’m working on a logistics marketplace startup based in the UK. Think Uber + Airbnb for parcels we connect people and businesses who need to send something with drivers already heading in that direction (backhauls, return trips, pick ups and drop offs etc). It’s aimed at cutting delivery costs and reducing empty vehicle miles and helping drivers earn more on the go. (Just context of our startup stage not trying to promote)

We’ve had a solid start about 70+ businesses and drivers signed up on our waitlist, and I’ve been doing everything founder-led (door to door, calls, LinkedIn). But I’m now looking to turn up the dial with smarter low-budget growth especially in B2B and small business senders.

So, curious: • What have been your best scrappy or creative lead gen tactics for marketplace-style startups? • Anyone run localised paid ads or viral referral loops that actually worked? • Any non-cringe community building ideas on FB, LinkedIn, or IRL? • Would love tips on converting waitlist → active usage too

Trying to grow both sides of the marketplace without losing focus or blowing a budget. Happy to share what’s working so far if it helps anyone too. Appreciate any advice or feedback!