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Looking For A Tool For Seo / Website Performance Reporting From Ga4 + Gsc (management Kpis)

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Hey everyone,

I’ve been looking for a solution for website/SEO performance reporting, but not in the classic sense of a technical SEO audit (crawls with Screaming Frog, onpage checks etc. are already covered).

What I’m looking for is more of a tool/stack that can combine data from multiple sources and build a management-ready reporting/dashboard, ideally for monthly/quarterly KPI reports (also for clients).

Ideas

  • Data sources:
    • Google Analytics 4 (GA4)
    • Google Search Console (GSC)
  • Typical metrics/views:
    • Keyword development: keywords up/down (ranking changes)
    • (ideally) search volume development (up/down)
    • Position/ranking up/down over time
    • GSC: clicks / impressions / CTR / avg. position
    • GA4: sessions / conversions / revenue (if relevant) / events (e.g. forms, downloads, video plays)
  • Reporting for management / department heads / clients:
    • Automated reports (e.g. monthly/quarterly)
    • Clean KPI-level dashboards
    • Multi-client capability (several websites/clients in one setup)

Nice-to-have

  • Self-hosted or at least clear data ownership/export options (no data lock-in)
  • Alerts / anomaly detection (e.g. traffic drops, ranking losses)
  • White-label reporting for clients

What I’ve looked at so far / general direction

I’ve already looked into or considered:

  • Looker Studio (incl. various connectors)
  • Several SaaS reporting platforms
  • Self-hosted BI like Metabase / Apache Superset + ETL

One example stack I could imagine:

GA4 + GSC → (Airbyte/Fivetran/Stitch) → BigQuery → Metabase/Superset as dashboard
or Looker Studio + SEO tools like Ahrefs/Semrush/Sistrix

But I’m looking for something that is practical in day-to-day work with multiple projects/clients and doesn’t require too much manual tinkering.

Concrete questions

  1. Which tools/stacks are you using for GA4 + GSC + SEO KPI reporting (especially for clients/management)?
  2. Are there any good open-source / self-hosted solutions you’d recommend (ETL + dashboard + scheduling)?
  3. If you integrate search volume/rank data:
    • Which data sources do you use (e.g. Ahrefs, Semrush, Sistrix, custom SERP scrapers)?
    • Which connectors have proven stable for you?
  4. Which keywords/search terms would you use to find such a tool/stack? (e.g. on GitHub, CodeCanyon, etc.)

For context – example KPIs I want to track

From an internal meeting (B2B/healthcare website), these are some of the KPIs we care about:

  • Conversions / new leads:
    • Submitted forms from product and category pages
    • Downloads (ideally with ranking of most popular downloads)
    • Clicks on videos (play button)
  • User behavior:
    • Number of visitors / unique visitors
    • Time on page / session duration
    • Bounce rates internal/external (only 1 page viewed then exit)
  • Traffic sources:
    • Source/medium incl. backlinks (e.g. LinkedIn, Instagram, other websites)
    • Internal effort/cost per channel vs. visitors/leads
  • Content & SEO:
    • Top 5/10 most visited pages (clicks from GA4)
    • Top 5/10 best-ranking pages (visibility, e.g. Seobility, Xovi)
    • Visibility in search (and possibly AI results): keyword positions with decent search volume, impressions (GSC/GA4)
  • Tools/sources:
    • KPIs from Xovi, Seobility, GA4, GSC

Example search terms (happy for more suggestions)

  • GA4 GSC SEO reporting dashboard
  • open source marketing analytics dashboard
  • self-hosted SEO reporting GA4 GSC
  • SEO KPI dashboard template Looker Studio
  • open source business intelligence GA4
  • digital marketing BI stack open source
  • ETL pipeline GA4 GSC to BigQuery
  • SEO analytics Metabase Superset dashboard
  • white label SEO reporting tool
  • search console analytics open source

What I’m explicitly NOT looking for:

  • Pure technical crawler tools (Screaming Frog, Sitebulb etc. are already in use)
  • “Black-box” SEO tools without solid export/API options

Thanks in advance for any tips, experiences, and especially links to concrete projects, stacks, or dashboard templates!

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