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Looking For A Tool For Seo / Website Performance Reporting From Ga4 + Gsc (management Kpis)

Hey everyone,

I’ve been looking for a solution for website/SEO performance reporting, but not in the classic sense of a technical SEO audit (crawls with Screaming Frog, onpage checks etc. are already covered).

What I’m looking for is more of a tool/stack that can combine data from multiple sources and build a management-ready reporting/dashboard, ideally for monthly/quarterly KPI reports (also for clients).

Ideas

Data sources:
- Google Analytics 4 (GA4)
- Google Search Console (GSC)
Typical metrics/views:
- Keyword development: keywords up/down (ranking changes)
- (ideally) search volume development (up/down)
- Position/ranking up/down over time
- GSC: clicks / impressions / CTR / avg. position
- GA4: sessions / conversions / revenue (if relevant) / events (e.g. forms, downloads, video plays)
Reporting for management / department heads / clients:
- Automated reports (e.g. monthly/quarterly)
- Clean KPI-level dashboards
- Multi-client capability (several websites/clients in one setup)

Nice-to-have

Self-hosted or at least clear data ownership/export options (no data lock-in)
Alerts / anomaly detection (e.g. traffic drops, ranking losses)
White-label reporting for clients

What I’ve looked at so far / general direction

I’ve already looked into or considered:

Looker Studio (incl. various connectors)
Several SaaS reporting platforms
Self-hosted BI like Metabase / Apache Superset + ETL

One example stack I could imagine:

GA4 + GSC → (Airbyte/Fivetran/Stitch) → BigQuery → Metabase/Superset as dashboard
or Looker Studio + SEO tools like Ahrefs/Semrush/Sistrix

But I’m looking for something that is practical in day-to-day work with multiple projects/clients and doesn’t require too much manual tinkering.

Concrete questions

Which tools/stacks are you using for GA4 + GSC + SEO KPI reporting (especially for clients/management)?
Are there any good open-source / self-hosted solutions you’d recommend (ETL + dashboard + scheduling)?
If you integrate search volume/rank data:
- Which data sources do you use (e.g. Ahrefs, Semrush, Sistrix, custom SERP scrapers)?
- Which connectors have proven stable for you?
Which keywords/search terms would you use to find such a tool/stack? (e.g. on GitHub, CodeCanyon, etc.)

For context – example KPIs I want to track

From an internal meeting (B2B/healthcare website), these are some of the KPIs we care about:

Conversions / new leads:
- Submitted forms from product and category pages
- Downloads (ideally with ranking of most popular downloads)
- Clicks on videos (play button)
User behavior:
- Number of visitors / unique visitors
- Time on page / session duration
- Bounce rates internal/external (only 1 page viewed then exit)
Traffic sources:
- Source/medium incl. backlinks (e.g. LinkedIn, Instagram, other websites)
- Internal effort/cost per channel vs. visitors/leads
Content & SEO:
- Top 5/10 most visited pages (clicks from GA4)
- Top 5/10 best-ranking pages (visibility, e.g. Seobility, Xovi)
- Visibility in search (and possibly AI results): keyword positions with decent search volume, impressions (GSC/GA4)
Tools/sources:
- KPIs from Xovi, Seobility, GA4, GSC