Ikea To Amplify Sourcing From India To 50% For Its Global Operations

India is a "focus market" for the Swedish global home decor and furniture retailer IKEA, where it is increasing sourcing for its global operations and increasing local sourcing to 50 per cent, from the current 30 per cent, for the domestic retail business, a top company official said. The move will help to cater local retail and global operations, and will also generate more jobs across the supply chain, said Christina Niemel Strm, Head of Sustainability for Supply, Inter IKEA Group. India is "in the top 10 of our sourcing countries" list, from where it is procuring products worth around 400 million euros for its global retail operations, Strm told PTI in an interaction. IKEA's current sourcing basket includes textiles, plastics, and metals, among others, and the company plans to add more items. "Our aim to source more product categories such as sofas, mattresses and storage furniture from the country now,' said Strm, adding "Inter IKEA Group has identified India as a focus market