Ice Bucket Challenge 2: Electric Boogaloo

One of 2014’s most noteworthy trends is being rebooted, and thankfully, it’s not Pharrell’s hat that resembled the Arby’s logo. The Ice Bucket Challenge, which raised millions of dollars for ALS research over a decade ago, is going viral again to shine a spotlight on mental health:

• The #SpeakYourMIND initiative was the idea of students in the University of South Carolina’s Mental Illness Needs Discussion (MIND) club, which was founded by junior Wade Jefferson after he lost two friends to suicide.
• As of Thursday, the sequel has raised ~$325,000 for Active Minds, a nonprofit that mobilizes young people to transform mental health norms.

Needs amplification: In 2014, there was no shortage of big names and brands promoting the cause of dumping ice-cold water on your head for charity after you were nominated by someone else, which helped to raise more than $115 million. The resurrected version has yet to receive that level of celebrity or corporate push, though Active Minds reported a 922% increase in web traffic since the drive began last month, per Axios.

Throwing cold water on it: There’s some concern about participating in a mental health movement tied to receiving a nomination from someone on social media, which could leave some feeling left out if they don’t hear their name called.—DL