Answer Your Dang Phone
This goes out to home service business owners. Plumbers, HVAC, roofers, electrical…
If you want a better ROAS:
- Answer your phone.
- Follow-up on leads.
You’re paying $$$ for leads.
Why are you letting calls go to voicemail?
Why aren’t you following up on unresponsive or “not ready” leads?
In my experience, what separates high-ROAS clients from low-ROAS clients is their ability to turn leads into sales.
And an alarming amount of business owners don’t seem to care.
Case Study
* plumber pays $150/call
* answers 65% of calls
* converts 70% of calls into appts
* closes 80% of appts
* $1,000 AOV
That’s $230 per answered call. And $328 per appointment. $410 CAC. And 2.4X ROAS. These numbers are actually better than some I’ve seen.
If you improve the numbers to:
* answer 95% of calls
* convert 80% of calls into appts
* close 80% of appts
That turns 2.4X ROAS into 4X ROAS. Adding over 16 points of margin. Turning breakeven into profitable.
Answer your phone. Use a system to follow up with leads.
Rant over.
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