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Tesla Just Did Something No Automaker Has Ever Pulled Off In Norway

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  • Tesla shatters Norway’s all-time yearly sales record, with a month still left.
  • Model Y leads a 34.6% YTD surge as buyers sprint to beat a new tax hike.
  • Tesla’s global sales are expected to drop 7 percent by the end of this year.

Tesla may be battling slumping sales across the US, Europe, and China this year, but there’s one corner of the world where Elon Musk can still hang the “Mission Accomplished” banner without irony.

Also: BYD Sold Nearly Three Times As Many Cars As Tesla In Europe

In Norway, the EV-obsessed Nordic nation, Tesla has secured its most impressive bragging right of 2025 with a near 35 percent sales lift year-to-date.

Tesla Broke a Long-Standing Record

The US electric vehicle brand is pulling in buyers so hard that it has sold more cars in the first 11 months of this year than any automaker has ever managed in an entire 12-month period in Norwegian history.

According to fresh registration data from OFV, the country’s official vehicle registry, Tesla moved 28,606 cars from January through November, blowing past Volkswagen’s long-standing record of 26,575 set back in 2016.

November alone saw a stunning 6,215 new Teslas hit the road, nearly triple last year’s tally, as Norwegians rushed to dealerships ahead of a scheduled EV tax hike landing on January 1.

Norway at one time exempted all EVs from tax in an effort to boost take-up, and even after a circa-$50k cap was introduced, most low- and mid-ranking Model 3s and Ys were below the threshold and still avoided the duty. But that limit is set to be lowered again next year and will scoop up Tesla’s most popular EVs.

The most popular of those in Norway right now is the Model Y, which remains the country’s favorite crossover even after a brief sales dip early in the year. Once the long-awaited refresh arrived in Q2, the Y rebounded strongly.

Norway’s Relentless EV March

Tesla

But even drivers who are turned off by CEO Elon Musk and the Tesla brand are still loving electric power. An incredible 98.3 percent of all new cars sold last month were fully electric, Reuters reports, keeping Norway on track for its goal of ending new combustion-engine sales entirely in 2025.

VW grew its sales by almost 50 percent YTD and Kia by an incredible 153 percent, but neither gets close to Tesla’s market share.

And yet, Norway’s Tesla boom stands in stark contrast to the company’s global reputation for 2025. Worldwide deliveries are expected to fall 7 percent, consultancy Visible Alpha says, and US sales dropped 24 percent in October, having enjoyed a brief 18 percent rise in September as buyers tried to get into an EV before the federal tax credit program ended.

Norway EV Sales 2025
BrandNOV-25YTD-25Diff. YTD
1 Tesla6,21528,60634.6%
2 Volkswagen2,19818,69049.8%
3 Volvo1,86711,41118.1%
4 BMW1,1048,60442.7%
5 Toyota3098,171-34.6%
6 Skoda9587,28223.0%
7 Audi6285,63613.6%
8 Ford8465,57573.4%
9 Mercedes-Benz5885,17659.9%
10 Hyundai6625,027-5.6%
11 Nissan3824,412-13.5%
12 MG4874,278-3.8%
13 BYD1724,19676.1%
14 XPeng5293,36795.5%
15 Kia5513,262153.1%
16 Polestar3513,22370.4%
17 Peugeot2622,35528.3%
18 Lexus1271,66221.2%
19 Porsche1721,43333.7%
20 Mazda3181,404-10.3%
SWIPE

OFV